Research Proposal Essay Example | Topics and Well Written Essays - 1000 words - 1

Research Proposal - Essay Example More specifically, the primary activities of the proposed studio will include services for Commercial, Portrait, Studio and Street photography. The project shall be made up of two (2) parts. The first part being the identification of the main consumer groups and target market segments, an evaluation of the photo industry, and the conduct of a brief Political, Economic, Social, and Technological (PEST) and Porter Five Points analyses. The second part, on the other hand, shall be aimed at monitoring the performance of the proposed studio against industry competitors and market averages and improving this performance based on the results of the evaluation process. It shall likewise endeavor to determine which of the industry’s niches the proposed photographic studio can successfully tackle to enable the company to maximize its revenues and make it competitive. The rationale behind this project is to confirm that the proposed photo studio is indeed an economically viable business given the industry’s vast market and growth potentials. This project will enable the tracking, investigation and monitoring of existing variables such as relevant competitors and potential market, before and during the initial process of business development including sales monitoring during the early stages of actual business operations. Sales monitoring will involve the process of sales benchmarking via an assessment of verifiable sales of competitors and vis-Ã  -vis relevant market standards. These approaches will cover a complete monitoring and analytical process over a wider spectrum of the company’s existence while at the same time allowing a differentiated approach to the use of different monitoring instruments and research tools. Both phases will require the collection and processing of data from the market and consumers in order to draw relevant conclusions. The

Breaking the hourglass (Evaluating time management’s importance) Essay Example for Free

Breaking the hourglass (Evaluating time management’s importance) Essay Time management, according to Marc Mancini (2003), is organizing one’s time in such a way that he or she will be more fulfilled, more confident, less stressed and less frustrated about his or her life dealings. Mancini (2003) pointed out the importance of managing time especially in this fast-paced environment where twenty fours hours is no longer enough for a day. How an individual manages his or her time is analogous to how he or she handles his or her life. Now that globalization has set in, time management is no longer an individualistic concern. Through the years, various business organizations have readily launched programs and trainings that would address time management problems. This situation can be attributed to the fact that efficient time utilization increases one’s productivity and has been instrumental in improving â€Å"service delivery (Politt, 2008).† Brooks and Schofield (1996) also implied that time management contributes to successful â€Å"product developments.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another importance of time management can be observed in balancing critical life endeavors to achieve one’s goals (Harvard Business School, 2005). It is a discipline of controlling one’s life through efficient allocation of time (Harvard Business School, 2005). When personal goals are achieved, this translates to satisfaction and high performance. This is most especially true as for the case of many employees who are constantly exposed to stressful and pressure-driven working environments. Time management can therefore aid executives in helping their subordinates realize and attain their personal goals via creating more flexible yet highly productive working arrangements and setting good examples (Line, 2002)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Darryl Davis (2003) also asserted that time management is more of an attitude-related issue than plain technical task. Time management is an issue of one’s willingness to utilize time more efficiently. It is a matter of creating concrete decisions in terms of prioritizing tasks and establishing attainable work schedules. With this regard, effective time management and positive outlook enable employees to experience a balanced life (Davis, 2003). Business companies, in return, can maximize their potentials.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ruth Klein (2005) also supported Davis’ contentions, stating that balancing priorities requires full determination to execute all the planned changes. These changes should be then incorporated in a serious time management effort (Klein, 2005). Time is so precious that if one is able to spend his or her time wisely through effective and efficient time management, it is as same as keeping gold bars in a vault. They say time is gold, but the truth is time is life itself. People live their lives by the ticking of the clock. Time also determines the success and failures of many companies. Under this context, time presents a double-edged sword. It can be an asset and at the same time, a liability. Therefore, it is highly important for individuals and business organizations alike to establish efficient time management. Time management ensures that tasks are properly executed. Likewise, this also contributes to achieving balance in one’s professional and personal endeavors. Reference List Brooks, B. and Schofield, N. (1996). Time-to-market: time equals money—but where does it   Ã‚   all go?. World Class Design to Manufacture. 2 (6), 4 Harvard Business School (2005). Time management: increase your personal productivity and    effectiveness. Massachusetts: Harvard Business School Publishing. Davis, D. (2003). How to become a power agent in real estate. New York: Mc-Graw Hill Companies, Inc. Klein, R. (2005). Time management secrets for working women: getting organized to get the most out of each day. Illinois: Sourcebooks, Inc. Line, M (2002). How Should Managers Spend Their Time? Part 2. Library Management. 23   Ã‚  Ã‚  Ã‚   (1./2), 101-102 Politt, D. (2008). ISS rises to the challenge of effective HR Management. Human Resource   Ã‚  Ã‚  Ã‚  Ã‚   Management International Digest. 16 (2), 34-35 Mancini, M. (2003). Time Management. New York: Mc-Graw Hill Companies, Inc.

Cloning: Many Questions and Few Answers :: Cloning Essays

Cloning: Many Questions and Few Answers The birth of Dolly was announced by Ian Wilmut's team from Roslin Institute in February 1997. There is actually nothing radically new in the way Dolly was made, since lower vertebrates, such as frogs, had been cloned in 1968 by John Gurdon of Cambridge University. The term 'clone' originates from the Greek word 'klwn', meaning 'twig', because whenever we divide an overgrown shrub or successfully cultivate a houseplant cutting, cloning has occurred. Nuclear transfer technology was used in which a donor's udder cell, a nucleus with the genome intact, was fused with an unfertilised egg cell. Dolly is considered a clone of the sheep who provided the udder cell since her genetic makeup is identical to it. What is novel about Dolly is that she is the first mammal cloned from an adult, the result after 277 failed attempts. At present, though nuclear transfer is still a highly inefficient, costly and difficult process, people are already contemplating the advantages of such a breakthrough. Indeed, the possibilities seem endless: hope for infertile couples, cloning for spare parts, replacements for loved ones and the advent of other invaluable benefits in animal husbandry, medical science and biological fields. But what about the ethical considerations we should include? A Time Magazine poll in March 1997 reported that 74% of those surveyed believe it is against God's will to clone human beings. Human cloning is also considered illegal in England and Norway, though not in the USA. There are definitely many issues worth debating. Even if cloning is to become a reality, there should exist some form of control over the nature of research. The question is what kind of controls should this be? Who should have access to the technology and its products?

Anthony and Cleopatra

Anthony and Cleopatra| | | Love; what is it? The definition states it as an intense feeling of deep affection, but is that what love really is? When it comes to my love life it has been one that has gone up and down, around every corner, from mars to the moon whatever you can say it has been everywhere. Being heartbroken is one thing I can say that relates to me when it comes to Anthony when referring to the fact that his wife’s death and imminent battle pricks Antony’s sense of duty, and he feels compelled to return to Rome.The reason I say that not that my girlfriend died but I felt I killed her in the relationship when I was younger. Love in communication, trust and belief that you will not get hurt by this person. I did everything you aren’t supposed to do. Cleopatra was pretty much my ex-girlfriend, she hated the fact that I was friends with many girls she was a drama queen who craved my full attention and no matter what I had to give it to her. Shakespeare was the creator of all this, the love, and the lust. People live their lives as it is what Shakespeare wanted Cleopatra learns of Antony’s marriage and flies into a jealous rage.That’s like women in this generation they hear about any girl you are affiliated with they automatically go crazy and get jealous regardless of what is true or not. This generation of people are used to divorce, use to cheating, fighting over stupid arguments. At the end of the day people accept it and just look for attention for example, when a messenger delivers word that Octavia is plain and unimpressive, Cleopatra becomes confident that she will win Antony back. Girls want to believe they are saints and that guys will bow down to their ever will.If there is a girl that their guy is friends with or affiliated with is less attractive than they are they just bash her and say and do what Cleopatra does. My ex-girlfriend was like her she would fight with me, yell at me if I even said hello to a female but right when she found out that she was just another female she was all happy go lucky. This day and age love is not what it used to be it is not based on the fact once you meet someone you will be with them for a long period of time you are with them till you’re tired of them. Shakespeare created what we know today as love.He is the reason we accept people because of their differences and show that we have true love for each other regardless of differences we are willing to do whatever it takes for the people we love. For example look at the twilight movies a vampire falling in love with a human, being fought over from a werewolf. The most absurd story but we as a culture love it because we love seeing people fight for each other’s love regardless of who it is, we urn for that as a culture but we have grown to accept people getting cheated on, lusting over others.Love is a cold thing but it can be beautiful if it is taking seriously and it can fulfill all you r hopes and dreams if you do what it takes. When explaining 3 fats about love you have to think about trust, loyalty and communication. When referring to my ex I did not trust that girl, trust is one thing that without it there is no relationship, and you have to have trust. Cleopatra had no trust in Anthony. The reason I say that is Cleopatra learns of Antony’s marriage and flies into a jealous rage.She did not have faith in him. Trust is one key to have true love. With me and my ex we loved each other, but we did not trust one another we would fight argue about everything and never truly had trust and faith in one another. An example of this is when Caesar dismisses Antony’s request, but he promises Cleopatra a fair hearing if she betrays her lover. How can you have trust in someone if she is willing to go behind your back and do such a thing to you?Trust is one thing that you have to have if you want a true relationship. Cleopatra seems to be giving thought to Caesa r’s message when Antony barges in, curses her for her treachery, that is just getting caught in the act of lying that is not how you have a good relationship. Another fact that needs to be taking into content when it comes to love is communication, with me and my ex we did not communicate. Our communication was literally not there at all we only talked when it was convenient for her.She did not put her best foot forward when it came to talking to one another it was never her wanting to actually to talk to me but instead just doing it because she had to. When it regards to the play Anthony and Cleopatra did not have great communication, she was pretty much a side chick in Anthony’s life. They had everyone do the he said she said life. For instance when she found out about Antony will marry Caesar’s sister, Octavia. She gets it from a messenger that delivers the word that Octavia is plain and unimpressive. She automatically gets jealous and doesn’t know tha t e is only doing it to solidify their loyalty to one another in the Caesar and Antony making an alliance with one another. She needs to be informed of this; they have to talk to one another. Me and my ex did not talk we fought when we talked there was no communication. Cleopatra thought that Antony was cheating on her when he was just making an alliance. Communication is key in love. Finally loyalty it is to me one of the big things you have to have when you’re in a obligation Antony thought he had Caesar’s loyalty when they made an agreement.He thought wrong Caesar breaks his truce, wages war against Pompey, and defeats him. How can you have believed anyone or trust anyone without true loyalty? This is how love in our day an age has fallen people don’t communicate, don’t trust anyone because people are not loyal anymore. Like I said before we live in a day and age where it is ok to cheat, and not be loyal to someone who you committed to. This day love i s lost, it is a distant memory, but when people are happy, loyal, communicate, and trust one another love will prosper.Love can never die it may be lost but when you find that special someone who you see and brightens your day when you see them. That is what love is, when no one else matters besides that person when you are with that person. Antony let power take control of him and Cleopatra let her trust issues and lust take control of her. Loves is a beautiful thing and every time Shakespeare writes a story about love he portrays what happens when you mess up. Love is a beautiful and when you get it you should never let go.

Impulsive Buying Essay

Impulsive consumer behavior is widely recognized nowadays. Impulse buying accounts for almost 80% of purchases in some product categories and shopping is a major leisure and lifestyle activity in many countries (Kacen & Lee 2002). Impulsive buying generates over $4 billion of annual sales in the United States. Impulsive consumer buying behavior is regarded as a hedonically complex purchase behavior in which the thoughtful, deliberate consideration of all information and choice alternatives is precluded. It has been suggested that purchases of new products result more and more from impulsive buying rather than planned purchases. Furthermore, the globalization in the expression of technologies, telemarketing and the internet increases the consumer impulsive buying opportunities. Impulse buying is a pervasive and distinctive aspect of the consumer’s lifestyle and is also a focal point for considerable marketing management activity. A study conducted some decades ago found that between 27 and 62 percent of consumer’s department store purchases fell into the impulse category. Also the century we live in and the marketing innovations such as credit cards, ‘instant credit’, 24-hour retailing, telemarketing and online shopping make it now easier than ever for the consumers to purchase things on impulse. The attempts by researchers to find a clear definition of a phenomenon that cannot be solely described as unplanned behavior and the opportunity to examine the factors that intervene in its expression was the motivation for this thesis. Furthermore, the history of associating impulsiveness with human weakness and the psychologists and economists’ focus on the ‘irrational’ aspects of such behavior sparks the interest into the topic and uncovers the potential for further research in the field. It is also interesting that the factors that are linked to impulsive buying are also likely to be influenced by culture. Theoretical Framework The understanding of the concept was greatly improved by Stern (1962). Pure impulse purchasing occurs when consumers experience truly impulsive buying, the novelty or escape purchase which breaks a normal buying pattern. His conceptualization was based on the premise that impulsive buying can be pure, planned, reminder and suggestion, and is linked to consumer’s exposure to stimulus. Kollat and Willet (1969) interchangeably used â€Å"unplanned† and â€Å"impulsive† purchasing. Rook and Hoch (1985) focused attention on the cognitive and emotional aspect of consumer’s involvement in impulsive purchasing. The construction of the phenomenon’s definition was resting on consumers’ descriptions of thoughts and emotions experienced during impulse purchasing situations. They came up with 5 distinctive elements that draw the difference between impulsive and planned purchases: (1) feeling a â€Å"sudden and spontaneous desire to act†; (2) being in a â€Å"state of psychological disequilibrium†; (3) experiencing a â€Å"psychological conflict and struggle†; (4) reducing â€Å"cognitive evaluation†; (5) consuming â€Å"without regard for the consequences†. Summarizing the five dimensions, Rook (1987) identified impulsive purchasing as a â€Å"sudden, often powerful and persistent urge to buy something immediately. It is a hedonically complex and emotionally conflicting behavior which is prone to occur with diminished regard for its consequences.† As it can be seen, a shift in the elements comprising the definitions can be observed. Piron (1991) offers a new definition as an answer to his critique of the previous attempt for definition: impulse purchasing is (1) unplanned, (2) the result of an exposure to a stimulus, (3) decided â€Å"on the spot†. Kacen and Lee (2002) define the concept as â€Å"unplanned purchase† that is characterized by (1) relatively rapid decision-making, and (2) a subjective bias in favor of immediate possession. They further contributed with their work by investigating how cultural factors affect impulsive buying which gains better insights about understanding the phenomenon. The authors’ research makes a contribution in recognizing that understanding impulse buying solely on a Western point of view is incomplete. The Western-individualist emphasis on the self, individual needs and desires, and hedonistic pleasures encourages impulsive buying behavior. The Eastern-collectivist notions of the self, the interdependence, emotional control, emphasis on group needs and desires would discourage impulsive buying. Emotions Emotions being the main driver of impulsive buying behavior have been the subject of debates in terms of terminology. Scientists use the term affect as a general category that encompasses emotions, moods and attitudes. The mental state of readiness that arises from cognitive appraisals of events or thoughts is what characterizes emotions. The line between emotions and mood is difficult to be drawn. It is often said that mood is longer lasting and lower in intensity than an emotion. Other researches add to this that emotions are typically intentional while mood is generally non-intentional and global. Attitudes are often considered instances of affect. Some authors define them as evaluative judgments rather than emotional states. Others make no distinction between evaluative judgments and affect. Still others propose that attitudes have two components: cognitive and affective dimensions. To sum up, the terms emotions, affect, attitudes, moods are all used inconsistently in the literat ure. Rather than focusing on exploring the definitions of impulsive buying behavior, the contribution of this thesis will be to examine the emotional arousal behind the phenomenon and factors moderating people’s inclination to such a type of behavior. This will include interpersonal influence and the presence or lack of self-control. Early research concluded that susceptibility to interpersonal influence is a general trait that varies across persons and occurrences. Further, susceptibility to influence by others is related to personal characteristics. Cox and Bauer (1964) pointed out that people with low self-esteem comply with others’ suggestions in order to avoid social disapproval. Berkowitz & Lundy (1957) also found out that persons who score low in interpersonal confidence ratings are most susceptible to peer influence. Problem statement and research goal Previous research has numerous attempts for giving a clear definition of impulsive buying but somehow the definitions capture different aspects of the phenomenon and fail to address a complete and exact definition. Much of the work on impulsive buying inherently implies negative attributes to the concept. However, once consumers buy products for fun, fantasy, social or emotional gratification, impulsive buying may be viewed as a valued pastime rather than a simple acquisition of goods (Hausman, 2000). Researchers have shown that many factors influence impulsive buying such as consumer’s mood, trait buying impulsiveness, demographic factors, and culture. This study aims at discussing emotions, interpersonal influence and self-control as factors expected t have a substantial influence on consumer’s impulsive purchases. Feelings do predict behavior. So if you are feeling hurt, threatened or bored, what are you likely to do? What about if you are happy or interested? Would you go to the movies, go out with friends or go shopping? What about buying things not intended? To assess how well people control their impulses, regulate emotions, manage performances, maintain self-discipline, and break out of bad habits, is a difficult task. The consumption experience is replete with emotion, often of a high degree of intensity. What has been overlooked is the social aspect of emotions, while most of the research done is concerned with the individual conceptualization of emotions. Emotions are not simply internal events but are communicative acts and are also addressed in the consumption environment of an individual (Parkinson 1996, Bearden 1989). A matter of discussion is how the emotional state of an individual influences his impulsive buying behavior. Whether positive or negative emotions, the two extremes of the emotional state, have a stronger effect has been a matter of debate for a long time among researchers and is still argued. Furthermore, does shopping with others have an impact on impulsive purchases (Luo 2005)? If emotions are social and are expressed in a stronger way when being with a friend or family member, then it can be expected that the tendency to indulge in impulsive purchases will increase. However, another factor also plays a major role in the buyer behavior – self-control. Every individual has a different ability for self-control and self-control failure may be the reason for impulsive purchasing. Can we control our behavior and emotions when we are depressed or when we are happy? Will the presence or lack of self-control evolve into impulsive purchases? The main problem investigated is: * How does the emotional state (positive VS negative emotions) influence impulsive buying behavior? Statement of the Hypothesis H1: More positive emotional state (strong positive emotions and weak negative emotions) can lead to higher impulsive buying behavior. Since emotional experience is taken to be mainly private, emotion communication is seen to depend on prior account on individual emotions. Often, a person’s relationships with others are a central concern of emotions. Given the obvious importance of interpersonal relations that cause emotions, it might seem surprising that psychological research has focused mainly on non-social manipulations in which a single individual is presented with his/her emotional range. Many of the things that get people emotional about relate to other people (Parkinson, 1996). Emotions can feed into the ongoing interpersonal process and cause similar or contrasting emotions in others. H2: The presence of others at the time of purchase has a positive effect on impulsive buying behavior. Shoppers could be often heard to say â€Å"I really shouldn’t†. The prices are high, the budget is tight, and an item is not desperately needed so it seems that a reasonable behavior for the buyer would be not to purchase the item. But there come the alliance of wants, impulses and emotions that all serve to convince the shopper that the item will bring happiness, at least for a while. Thus, the decision in this situation is dependable on the conflict between strengths of self-control and desire. Self-control refers to the self’s capacity to alter its own states and responses (Baumeister, 2002). The ability to maintain self-control and successfully implement long-run decisions depends on the relative strength of the opposing forces of desire and willpower. In psychoanalytic theory, the conflict of desire and willpower is presented as a fluctuation between primary process thinking which is impulse driven, irrational and seeks immediate gratification at any cost, and secondary process thinking which is patient, logical and has the will to postpone gratification for future long-run goals (Loewenstein & Hoch, 1991). State of the Art Related Literature For over fifty years, consumer researchers have strived to form a better definition of impulse buying. Early studies on impulse buying stemmed from managerial and retailer interests. Research in this vein placed its emphasis on the taxonomic approach to classifying products into impulse and non-impulse items in order to facilitate marketing strategies such as point-of-purchase advertising, merchandising, or in-store promotions. This approach is limited by a definitional myopia, which simply equates impulse buying to unplanned purchasing (Bellenger, Robertson, and Hirschman 1978; Kollat and Willet 1967; Stern 1962). Impulse buying generates over $4 billion in annual sales volume in the United States. With the growth of e-commerce and television shopping channels, consumers have easy access to impulse purchasing opportunities, but little is known about this sudden, compelling, hedonically complex purchasing behavior in non-Western cultures. Yet cultural factors moderate many aspects of consumer’s impulsive buying behavior, including self-identity, normative influences, the suppression of emotion, and the postponement of instant gratification. From a multi-country survey of consumers in Australia, United States, Hong Kong, Singapore, and Malaysia, our analyses show that both regional level factors (individualism–collectivism) and individual cultural difference factors (independent –interdependent self-concept) systematically influence impulsive purchasing behavior. (Julie Anne Lee, Department of Marketing, University of Hawaii–Manoa) According to Jacqueline J. Kacen, Department of Business Administration, University of Illinois at Urbana-Champaign, Impulsive consumer buying behavior is a widely recognized phenomenon in the United States.It accountsfor up to 80% of all purchases in certain product categories (Abrahams, 1997;Smith, 1996), and it has been suggested that purchases of new products result more from impulse purchasing than from prior planning (Sfiligoj, 1996). A 1997 study found that an estimated $4.2 billion annual store volume was generated by impulse sales of items such as candy and magazines (Mogelonsky, 1998). Paco Underhill, author of Why We Buy: The Science of Shopping (1999), affirms that many purchases are being made on the premises of stores themselves as customers give in to their impulses. Furthermore, technologies such as television shopping channels and the Internet expand consumers’ impulse purchasing opportunities, increasing both the accessibility to products and services and the ease with which impulse purchases can be made.Impulsive buying behavior is a sudden, compelling,hedonically complex purchasing behavior in which the rapidity of the impulse purchase decision process precludes thoughtful, deliberate consideration of all information and choice alternatives (Bayley & Nancorrow, 1998; Rook 1987;Thompson, Locander, & Pollio, 1990;Weinberg &Gottwald,1982). This description is largely based on interviews and surveys of Westerners.

Biography of Douglas MacArthur, 5-Star American General

Biography of Douglas MacArthur, 5-Star American General Douglas MacArthur (January 26, 1880–April 5, 1964) was a soldier in World War I, the senior commander in the Pacific theater during World War II, and the Commander-in-Chief of the United Nations Command during the Korean War. He retired as a highly-decorated five-star general, although fairly ignominiously relieved of his duty by President Harry S. Truman on April 11, 1951. Fast Facts: Douglas MacArthur Known For: American 5-Star General, United States military leader in World War II and Korean WarBorn: January 26, 1880 in Little Rock, ArkansasParents: Captain Arthur MacArthur, Jr. and Mary Pinkney HardyDied: April 5, 1964 at Walter Reed National Military Medical Center, Bethesda, MarylandEducation: West Texas Military Academy, West Point.Published Works: Reminiscences, Duty, Honor, CountryAwards and Honors: Medal of Honor, Silver Star, Bronze Star, Distinguished Service Cross, many othersSpouse(s): Louise Cromwell Brooks (1922–1929); Jean Faircloth (1937–1962)Children: Arthur MacArthur IVNotable Quote: Old soldiers never die, they just fade away. Early Life The youngest of three sons, Douglas MacArthur was born at Little Rock, Arkansas, on January 26, 1880. His parents were then-Captain Arthur MacArthur, Jr. (who had served in the Civil War on the Union side) and his wife Mary Pinkney Hardy. Douglas spent much of his early life moving around the American West as his fathers postings changed. Learning to ride and shoot at an early age, MacArthur received his early education at the Force Public School in Washington, D.C. and later at the West Texas Military Academy. Eager to follow in his father into the military, MacArthur began seeking an appointment to West Point. After two attempts by his father and grandfather to secure a presidential appointment failed, he passed an appointment examine offered by Representative Theobald Otjen. West Point Entering West Point in 1899, MacArthur and Ulysses Grant III became the subjects of intense hazing as the sons of high-ranking officers and for the fact that their mothers were lodging at the nearby Cranys Hotel. Though called before a Congressional committee on hazing, MacArthur downplayed his own experiences rather than implicate other cadets. The hearing resulted in Congress banning hazing of any sort in 1901. An outstanding student, he held several leadership positions within the Corps of Cadets including First Captain in his final year at the academy. Graduating in 1903, MacArthur ranked first in his 93-man class. Upon leaving West Point, he was commissioned as a second lieutenant and assigned to the U.S. Army Corps of Engineers. Early Career Ordered to the Philippines, MacArthur supervised several construction projects in the islands. After brief service as Chief Engineer for the Division of the Pacific in 1905, he accompanied his father, now a major general, on a tour of the Far East and India. Attending the Engineer School in 1906, he moved through several domestic engineering posts before being promoted to captain in 1911. Following the sudden death of his father in 1912, MacArthur requested a transfer to Washington, D.C. to aid in caring for his ailing mother. This was granted and he was posted to the Office of the Chief of Staff. In early 1914, following heightened tensions with Mexico, President Woodrow Wilson directed U.S. forces to occupy Veracruz. Dispatched south as part of a headquarters staff, MacArthur arrived on May 1. Finding that an advance from the city would require the use of a railroad, he set out with a small party to locate locomotives. Finding several in Alvarado, MacArthur and his men were forced to fight their way back to the American lines. Successfully delivering the locomotives, his name was put forward by Chief of Staff Major General Leonard Wood for the Medal of Honor. Though the commander in Veracruz, Brigadier General Frederick Funston, recommended the award, the board tasked with making the determination declined to issue the medal citing that the operation had occurred without the knowledge of the commanding general. They also cited concerns that making the award would encourage staff officers in the future to conduct operations without alerting their superiors. World War I Returning to Washington, MacArthur received a promotion to major on December 11, 1915, and the following year was assigned to the Office of Information. With the U.S. entry into World War I in April 1917, MacArthur helped form the 42nd Rainbow Division from existing National Guard units. Intended to build morale, the units of the 42nd were intentionally drawn from as many states as possible. In discussing the concept, MacArthur commented that the membership in the division will stretch over the whole country like a rainbow. With the formation of the 42nd Division, MacArthur was promoted to colonel and made its chief of staff. Sailing for France with the division in October 1917, he earned his first Silver Star when he accompanied a French trench raid the following February. On March 9, MacArthur joined a trench raid conducted by the 42nd. Moving forward with the 168th Infantry Regiment, his leadership earned him a Distinguished Service Cross. On June 26, 1918, MacArthur was promoted to brigadier general becoming the youngest general in the American Expeditionary Force. During the Second Battle of the Marne that July and August, he earned three more Silver Stars and was given command of the 84th Infantry Brigade. Taking part in the Battle of Saint-Mihiel in September, MacArthur was awarded two additional Silver Stars for his leadership during the battle and subsequent operations. Shifted north, the 42nd Division joined the Meuse-Argonne Offensive in mid-October. Attacking near Chà ¢tillon, MacArthur was wounded while scouting a gap in the German barbed wire. Though again nominated for the Medal of Honor for his part in the action, he was denied a second time and instead awarded a second Distinguished Service Cross. Quickly recovering, MacArthur led his brigade through the final campaigns of the war. After briefly commanding the 42nd Division, he saw occupation duty in the Rhineland before returning to the United States in April 1919. West Point While the majority of U.S. Army officers were returned to their peacetime ranks, MacArthur was able to retain his wartime rank of brigadier general by accepting an appointment as Superintendent of West Point. Directed to reform the schools aging academic program, he took over in June 1919. Remaining in the position until 1922, he made great strides in modernizing the academic course, reducing hazing, formalizing the honor code, and increasing the athletic program. Though many of his changes were resisted, they ultimately were accepted. Marriage and Family Douglas MacArthur married twice. His first wife was Henriette Louise Cromwell Brooks, a divorcee and flapper who liked gin, jazz, and the stock market, none of which suited MacArthur. They were married on February 14, 1922, separated in 1925, and divorced on June 18, 1929. He met Jean Marie Faircloth in 1935, and despite that Douglas was 19 years older than she was, they married on April 30, 1937. They had one son, Arthur MacArthur IV, born in Manila in 1938. Peacetime Assignments Leaving the academy in October 1922, MacArthur took command of the Military District of Manila. During his time in the Philippines, he befriended several influential Filipinos, such as Manuel L. Quezon, and sought to reform the military establishment in the islands. On January 17, 1925, he was promoted to major general. After brief service in Atlanta, he moved north in 1925 to take command of III Corps Area with his headquarters at Baltimore, Maryland. While overseeing III Corps, he was compelled to serve on the court-martial of Brigadier General Billy Mitchell. The youngest on the panel, he claimed to have voted to acquit the aviation pioneer and called the requirement to serve one of the most distasteful orders I ever received. Chief of Staff After another two-year assignment in the Philippines, MacArthur returned to the United States in 1930 and briefly commanded IX Corps Area in San Francisco. Despite his relatively young age, his name was put forward for the position of Chief of Staff of the U.S. Army. Approved, he was sworn in that November. As the Great Depression worsened, MacArthur fought to prevent crippling cuts in the Armys manpower- although he was ultimately forced to close more than 50 bases. In addition to working to modernize and update the Armys war plans, he concluded the MacArthur-Pratt agreement with the Chief of Naval Operations, Admiral William V. Pratt, which helped define each services responsibilities in regard to aviation. One of the best-known generals in the U.S. Army, MacArthurs reputation suffered in 1932 when President Herbert Hoover ordered him to clear the Bonus Army from an encampment at Anacostia Flats. Veterans from World War I, the Bonus Army marchers were seeking early payment of their military bonuses. Against the advice of his aide, Major Dwight D. Eisenhower, MacArthur accompanied the troops as they drove off the marchers and burned their camp. Though political opposites, MacArthur had his term as Chief of Staff extended by the newly-elected President Franklin D. Roosevelt. Under MacArthurs leadership, the U.S. Army played a key role in overseeing the Civilian Conservation Corps. Back to the Philippines Completing his time as Chief of Staff in late 1935, MacArthur was invited by now-President of the Philippines Manuel Quezon to oversee the formation of the Philippine Army. Made a field marshal of the Commonwealth of the Philippines he remained in the U.S. Army as the Military Advisor to the Commonwealth Government of the Philippines. Arriving, MacArthur and Eisenhower were forced to essentially start from scratch while using cast off and obsolete American equipment. Relentlessly lobbying for more money and equipment, his calls were largely ignored in Washington. In 1937, MacArthur retired from the U.S. Army but remained in place as an advisor to Quezon. Two years later, Eisenhower returned to the United States and was replaced by Lieutenant Colonel Richard Sutherland as MacArthurs chief of staff. World War II Begins With tensions with Japan growing, Roosevelt recalled MacArthur to active duty as commander, U.S. Army Forces in the Far East in July 1941 and federalized the Philippine Army. In an attempt to bolster the Philippines defenses, additional troops and material were dispatched later that year. At 3:30 a.m. on December 8, MacArthur learned of the attack on Pearl Harbor. Around 12:30 p.m., much of MacArthurs air force was destroyed when the Japanese struck Clark and Iba Fields outside Manila. When the Japanese landed at Lingayen Gulf on December 21, MacArthurs forces attempted to slow their advance but to no avail. Implementing prewar plans, Allied forces withdrew from Manila and formed a defensive line on the Bataan Peninsula. As fighting raged on Bataan, MacArthur established his headquarters on the fortress island of Corregidor in Manila Bay. Directing the fighting from an underground tunnel on Corregidor, he was derisively nicknamed Dugout Doug. As the situation on Bataan deteriorated, MacArthur received orders from Roosevelt to leave the Philippines and escape to Australia. Initially refusing, he was convinced by Sutherland to go. Departing Corregidor on the night of March 12, 1942, MacArthur and his family traveled by PT boat and B-17 before reaching Darwin, Australia five days later. Traveling south, he famously broadcast to the people of the Philippines that I shall return. For his defense of the Philippines, Chief of Staff General George C. Marshall had MacArthur awarded the Medal of Honor. New Guinea Appointed Supreme Commander of Allied Forces in the Southwest Pacific Area on April 18, MacArthur established his headquarters first at Melbourne and then at Brisbane, Australia. Largely served by his staff from the Philippines, dubbed the Bataan Gang, MacArthur began planning operations against the Japanese on New Guinea. Initially commanding largely Australian forces, MacArthur oversaw successful operations at Milne Bay, Buna-Gona, and Wau in 1942 and early 1943. Following a victory at the Battle of the Bismarck Sea in March 1943, MacArthur planned a major offensive against the Japanese bases at Salamaua and Lae. This attack was to be part of Operation Cartwheel, an Allied strategy for isolating the Japanese base at Rabaul. Moving forward in April 1943, Allied forces captured both towns by mid-September. Later operations saw MacArthurs troops land at Hollandia and Aitape in April 1944. While fighting continued on New Guinea for the rest of the war, it became a secondary theater as MacArthur and SWPA shifted its attention to planning the invasion of the Philippines. Return to the Philippines Meeting with President Roosevelt and Admiral Chester W. Nimitz, Commander-in-Chief, Pacific Ocean Areas, in mid-1944, MacArthur outlined his ideas for liberating the Philippines. Operations in the Philippines commenced on October 20, 1944, when MacArthur oversaw Allied landings on the island of Leyte. Coming ashore, he announced, People of the Philippines: I have returned. While Admiral William Bull Halsey and Allied naval forces fought the Battle of Leyte Gulf (October 23-26), MacArthur found the campaign ashore slow going. Battling heavy monsoons, Allied troops fought on Leyte until the end of the year. In early December, MacArthur directed the invasion of Mindoro, which was quickly occupied by Allied forces. On December 18, 1944, MacArthur was promoted to General of the Army. This occurred one day before Nimitz was raised to Fleet Admiral, making MacArthur the senior commander in the Pacific. Pressing forward, he opened the invasion of Luzon on January 9, 1945, by landing elements of the Sixth Army at Lingayen Gulf. Driving southeast toward Manila, MacArthur supported the Sixth Army with landings by the Eighth Army to the south. Reaching the capital, the Battle for Manila began in early February and lasted until March 3. For his part in liberating Manila, MacArthur was awarded a third Distinguished Service Cross. Though fighting continued on Luzon, MacArthur began operations to liberate the southern Philippines in February. Between February and July, 52 landings took place as Eighth Army forces moved through the archipelago. To the southwest, MacArthur commenced a campaign in May that saw his Australian forces attack Japanese positions in Borneo. Occupation of Japan As planning commenced for the invasion of Japan, MacArthurs name was informally discussed as for the role of overall commander of the operation. This proved moot when Japan surrendered in August 1945 following the dropping of the atomic bombs and the Soviet Unions declaration of war. Following this action, MacArthur was appointed Supreme Commander of the Allied Powers (SCAP) in Japan on August 29 and charged with directing the occupation of the country. On September 2, 1945, MacArthur oversaw the signing of the instrument of surrender aboard USS Missouri in Tokyo Bay. Over the next four years, MacArthur and his staff worked to rebuild the country, reform its government, and implement large-scale business and land reforms. Handing over power to the new Japanese government in 1949, MacArthur remained in place in his military role. The Korean War On June 25, 1950, North Korea attacked South Korea beginning the Korean War. Immediately condemning the North Korean aggression, the new United Nations authorized a military force to be formed to aid South Korea. It also directed the U.S. government to select the forces commander-in-chief. Meeting, the Joint Chiefs of Staff unanimously chose to appoint MacArthur as Commander-in-Chief of the United Nations Command. Commanding from the Dai Ichi Life Insurance Building in Tokyo, he immediately began directing aid to South Korea and ordered Lieutenant General Walton Walkers Eighth Army to Korea. Pushed back by the North Koreans, the South Koreans and the lead elements of the Eighth Army were forced into a tight defensive position dubbed the Pusan Perimeter. As Walker was steadily reinforced, the crisis began to lessen and MacArthur began planning offensive operations against the North Koreans. With the bulk of the North Korean Army engaged around Pusan, MacArthur advocated for a daring amphibious strike on the peninsulas west coast at Inchon. This, he argued, would catch the enemy off guard, while landing UN troops close to the capital at Seoul and placing them in a position to cut the North Koreans supply lines. Many were initially skeptical of MacArthurs plan as Inchons harbor possessed a narrow approach channel, strong current, and wildly fluctuating tides. Moving forward on September 15, the landings at Inchon were a great success. Driving toward Seoul, UN troops captured the city on September 25. The landings, in conjunction with an offensive by Walker, sent the North Koreans reeling back over the 38th Parallel. As UN forces entered into North Korea, the Peoples Republic of China issued a warning that it would enter the war if MacArthurs troops reached the Yalu River. Meeting with President Harry S. Truman on Wake Island in October, MacArthur dismissed the Chinese threat and stated he hoped to have U.S. forces home by Christmas. In late October, Chinese forces flooded across the border and began driving UN troops south. Unable to halt the Chinese, UN troops were not able to stabilize the front until they had retreated south of Seoul. With his reputation tarnished, MacArthur directed a counter-offensive in early 1951 which saw Seoul liberated in March and UN troops again cross the 38th Parallel. Having publicly clashed with Truman over war policy earlier, MacArthur demanded that China admit defeat on March 24, preempting a White House ceasefire proposal. This was followed on April 5 by Representative Joseph Martin, Jr. revealing a letter from MacArthur that was highly critical of Trumans limited war approach to Korea. Meeting with his advisors, Truman relieved MacArthur on April 11 and replaced him with General Matthew Ridgway. Death and Legacy MacArthurs firing was met with a firestorm of controversy in the United States. Returning home, he was hailed as a hero and given ticker tape parades in San Francisco and New York. Between these events, he addressed Congress on April 19 and famously stated that old soldiers never die; they just fade away. Though a favorite for the 1952 Republican presidential nomination, MacArthur had no political aspirations. His popularity also fell slightly when a Congressional investigation backed Truman for firing him making him less a less attractive candidate. Retiring to New York City with his wife Jean, MacArthur worked in business and wrote his memoirs. Consulted by President John F. Kennedy in 1961, he warned against a military buildup in Vietnam. MacArthur died in Walter Reed National Military Medical Center in Bethesda, Maryland on April 5, 1964, and, following a state funeral, was buried at the MacArthur Memorial in Norfolk, Virginia.

My Experience Essay Essays

My Experience Essay Essays My Experience Essay Essay My Experience Essay Essay MY EXPERIENCE Life is the most thrilling game you always expect the unexpected and there is no escape from it. We were four brothers and one sisters and my father worked as a barrister in court and we lived like a happy family . i spent my childhood in Kerala and never even dreamt that after so many years I would be living as a satisfied policeman with my family in Delhi. My childhood was spent running around in fields of Kerala. I was one of the fitness freak children of our village. I still remember my mother scolding me when I used to go out early morning to exercise with my friends and brothers (which proved useful for us in later life). I was ready to do any type of job at my youth I was ready to do any physical job. I was active in both politics and sports at that time . those memories can never be erased. That was about my childhood. Now something about my career. It must seem funny, I got my letter for my job when I was sitting at the top of the tent (pandal) tying it for a marriage. I was first proud that I was one of the hundreds selected from the thousands but soon joy was overcome by the thought of leaving family and going to an unknown land. My mother told not to leave. I still remember her crying but I knew it was my only chance I mustered enough courage left for Delhi. The journey was horrible; I didn’t had a reserved seat, the unknown land and unknown language nearly forced me to rethink about my aim I still could take a train back. But I didn’t stop, my mind told it was now or never situation. With

Social Media Campaign Planning How to Crush It (Free Templates)

Social Media Campaign Planning How to Crush It (Free Templates) Strong social media campaigns start with strong planning. There are no shortcuts to success. Planning isn’t easy though. It takes both creative and strategic thinking to really get it right. It also requires clear communication with everyone involved in approving and executing your ideas, including your own team members and those of your client (if you’re working as a consultant or in an agency). What you need is a solid process and the right tools for the job. In this post, we’ll show you: How to lay out an effective planning process. How to document your entire campaign strategy. How to get it all done with some free templates (which we’ve included for you to download). Let’s roll up our sleeves and get to work. How to Crush Social Media Campaign PlanningSo, What’s the Point of Social Media Campaign Planning? Planning allows you to be thoughtful and intentional about your work. Let’s say you have an event coming up. You could just create some posts here and there to get the word out. Or, you could plan a cohesive campaign with clear and consistent messaging is much more likely to deliver results. Which approach do you think would produce better results? We’re not saying everything you say and do on social media needs to be planned out ahead of time. Some spontaneity is good. Social media moves fast, and you want to stay relevant. However, executing an entire social media marketing strategy completely on the fly, well, sucks. Itll leave your social team constantly scrambling to create and share content. The results will, almost certainly, feel rushed and unfocused. So, stop pulling your hair out while creating crappy content. Start planning instead. Stop planning crappy content. Start planning ahead instead.Do It Yourself: Free Social Media Campaign Templates + Bonus Calendar Make planning out your next campaign easy. Download these free templates: Social Media Campaign Plan Template: Outline all the details for your campaign. Social Media Campaign Content Template: Create all your campaign messaging and image direction. Social Media Calendar Template: When its time to execute your campaign, plan every post on your social media calendar. Each of these pieces will make it easier to put the following advice into action. Make social media campaign planning easy with these free templates:Manage and Measure Social Campaigns With : is the industry's leading content + social media marketing calendar solution. Here are the features that make it possible: Social Campaigns: Create and schedule entire campaigns on your calendar. Social Campaign Reports: Measure cross-channel campaign performance, compare campaigns side-by-side, and more. Best Time Scheduling: Ensure every post in your campaign publishes at the best time, automatically. When you're ready to upgrade from free templates, schedule a demo with our team, or try us free for 14 days. So, What Does a Social Media Campaign Really Look Like, Anyway? A campaign is really just a coordinated series of posts. They could all share a certain slogan or messaging, or promote a particular event, product, or piece of content. Those posts might be tied together with a consistent hashtag or visual aesthetic too. If you’re looking for some inspiration, check out these roundup posts of successful campaigns: Top 10 Influential Social Media Marketing Campaigns of 2016  from Adhere Creative. The Best Social Media Campaigns of 2016  from Tint. The 30 Most Brilliant Social Media Campaigns of 2015  from Salesforce (a little old, sure, but the examples includes are still great). Recommended Reading: 24 Creative Social Media Campaign Examples to Boost Your Inspiration Getting Started: Choose Your Channels There are a lot of ways to get started with campaign planning. However, there are a couple reasons why we suggest starting with channel selection: Your goals will depend in part on which social networks your campaign content is on. Creating that content would be nearly impossible without knowing which networks you’ll be using. For example, post copy that works great on Facebook might not translate into a quality tweet. If you need some assistance determining which channels might be best suited to your campaign, check this quick visual guide: Some other reasons to choose particular networks over others might include: Which networks typically perform best. You might want to focus on your top-performing networks. Which emerging networks are you considering experimenting with.  It's important not to chase every new network for no reason, but experimentation can lead to major success. Which networks have potential for your brand, but are currently underperforming. You might also choose to plan a campaign to improve your performance on one that’s struggling. Bonus Tip: Determine if your campaign will focus on one network, or span multiple networks. This will make it easier to gauge how long it’ll take to plan and execute your campaign. Set Your Goals Successful campaigns need a purpose. Before you get too far in your planning process, determine exactly what you want your campaign to achieve. Here are some ideas: Increase followers Generate email signups Promote an event Raise awareness around an issue Inform your audience about a new product or feature Once you have some broad overarching goals, connect them to actual metrics to measure success. The data you use to measure success to be directly connected to your goals. In order to set realistic goals, however, you’ll need to know how your content typically performs on social media. One way to do this is to dig into in-app analytics available for each social media network. Facebook: A Beginner’s Guide to Facebook Insights  from Kissmetrics Twitter: How to Use Twitter Analytics  from Twitter for Business Instagram: Free Instagram User Report  from Simply Measured Pinterest: A Guide to Pinterest Analytics  from Pinterest LinkedIn: Understanding Company Page Analytics  from LinkedIn Google+: Google Plus Analytics: How to Measure Your Results  from Steady Demand Once you know where to gather your performance data, you’ll need to know how to connect your metrics to your goals. Here’s a quick visual guide: When you’re preparing your campaign plan, you can summarize your goals following this format: â€Å"This campaign aims to improve [INSERT GOAL] by [INSERT PERCENTAGE] over [INSERT TIMESPAN].† Your goal can get even more specific than what’s on the graphic shown above, too. If your goal is to improve brand loyalty, your goal statement might read something like this: â€Å"This campaign will strengthen brand awareness by growing our Twitter following by 25% over three months.† Simple. Specific. Accountable. That’s all your goals need to be. Recommended Reading: How to Use Social Media Analytics to Create the Best Content Figuring Out Your Audience The first step in social media campaign planning is determining your audience. This could be your core customer base, or simply a specific segment of your total audience. For example, if you sell automotive parts, you might create a campaign promoting winter vehicle accessories to followers in snowy areas. Or, if you sell musical instruments, you might create a campaign targeting people who play a particular instrument. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Next, You’ll Need an Idea Successful campaigns are driven by big ideas. In traditional advertising parlance, a â€Å"big idea† is a general overarching theme or concept you want to communicate. Nike’s â€Å"Just Do It† slogan is a classic example. The company realized people’s aversion to working out was a roadblock stopping them from buying running shoes. So, they devised messaging that pushed people to â€Å"just do it† anyway. How do you come up with creative ideas like this? Start by connecting two things: A problem for your audience. A solution you can solve for them.Your Audience's Problems + Your Brand + Creativity = Your Next Social Campaign IdeaYou could also approach this in terms of finding an intersection between your audience’s interests in general, and your product or service. This connection is what makes most classic creative slogans work (and good content marketing in general). Recommended Reading: How to Generate Better Social Media Campaign Ideas Like a Creative Genius Determine Your Post Frequency and Schedule Write your posts first. Start off by determining two things: How many posts will you write? How far out will these posts be scheduled? The answers to each point above depend on the importance of what you’re promoting, the size of your budget, and how much time you have. Here are some hypothetical examples to consider: Your business is planning a summer sale. Ideally, your first post would kick off on the first day of summer. From there, you plan weekly posts throughout the duration of the sale. You’re planning promotions for a major charity event. Since you have sufficient budget to shoot video, you choose to focus on video-friendly platforms like Facebook and Twitter. Your boss hands down a specific directive to increase your Twitter following. You decide to focus on a high-volume Twitter-only campaign that encourages sharing. These are all common situations marketers find themselves in. They’re also all completely different from one another, requiring different numbers of posts across varying numbers of social channels. So, what you’ll need to determine is how much content does your campaign really warrant. Then, you’ll need to lay out a plan that fits an appropriate level of effort and attention. Here’s what a hypothetical posting schedule might look like for a large-scale social campaign: 12 Facebook posts 12 posts on Instagram 24 tweets Eight Google+ posts Five LinkedIn updates Three Pins on Pinterest Let’s say you have a smaller campaign promoting an original research report you’ve produced. You decide your Facebook audience might not be interested, but your followers include a high number of professionals on Twitter and LinkedIn. In this case, here’s what your post outline might look like: 12 tweets Three LinkedIn updates One Google+ post These aren’t scientific numbers by any means. The key takeaway here is to simply consider how many posts you’ll create for each network you’ve selected. Getting this right might take some trial and error, and that’s okay. Just make a plan, execute it, and see what happens. Just make a plan, execute it, and see what happens. #social #mediaKeep the Rest of Your Social Scheduling in Mind, Too If you’re curating content, resharing evergreen content, or running multiple campaigns at once, keep all of that in mind. Be careful not to oversaturate your social channels. Recommended Reading: How Often to Post on Social Media? [Proven Research from 10 Studies] What 20 Studies Say About the Best Times to Post on Social Media The Social Media Posting Schedule That Will Boost Your Traffic By 192% Put Your Campaign Plan Into a Proposal If you’re a consultant or agency marketer, you may need to get approval for your campaign. One way to do this is with a well-crafted proposal. Generally speaking, your proposal should include: The name of your campaign. A brief summary describing your idea. A quick description of your intended audience. An outline for how many posts you’ll create. Clear goals tied to specific performance metrics. If you’re running a smaller campaign, you might go into more detail and include an outline for each post in your campaign. For example, if you were running a contest, your post outline could look like this: First post: Campaign kickoff introducing the contest. Second post: A promotional post explaining that the contest is underway. Third post: Another promotional post telling your audience time to win is running out. Fourth post: One last post encouraging people to enter. Fifth post: A â€Å"contest closed† post letting people know you’ll be announcing a winner soon. If you’re planning an extremely high volume of posts, mapping out each one this way may not make sense. However, if it’s reasonable to do so, it can help you lay out a clear purpose for each post throughout your campaign. And doing things with purpose is why we’re investing in campaign planning in the first place, right? Recommended Reading: How to Quickly Build Social Media Proposals That Win Clients (Free Template) Putting Your Campaign Plan Into Action Now it’s time to roll up your sleeves and get the real work done. This is where the rubber meets the road, so to speak. Write Your Post Copy As you’re writing your social media posts, keep these things in mind: Do these posts need to be in sequential order? For example, if you’re running a contest, you might need posts announcing the start and end dates, plus more posts in between. Make sure your posts make sense within context of one another. Would this campaign benefit from using a hashtag? If so, would it be better to leverage an existing hashtag, or create one specific for this campaign? What sorts of visual content will these posts need? For each one, give your designer some kind of direction to work with. Make sure your post copy will match those images, too. It’s also important to craft unique messages for every social network. What works well might not be a good fit on Twitter, and so on. Write out each post either in a spreadsheet or word processor (the download bundle in this post includes a free spreadsheet for this purpose). For each post, include the following: Post copy Image direction A URL (if you'll be including a link) The post's order in your campaign A hypothetical example might look like this: Post 1 Copy: This is an #awesome social media post. Image: A person doing something awesome. URL: awesome-site.net/super-awesome Recommended Reading: This is How to Write for Social Media to Create the Best Posts A Few Writing Tips to Help Your Designer Out Assuming you’ll be creating images for your posts, we recommend having a writer put together image direction first. The two-person writer / designer team structure goes back to traditional advertising. Typically, a writer will sketch out an idea that a designer helps bring to life. If you have a designer on staff, this approach can help create a seamless workflow for your campaign creative. Sometimes, writers and designers can butt heads. This is sometimes the result of miscommunication. If you want to keep your designer happy, follow these tips: Be realistic about what your designer can accomplish. It’s easy for our imaginations to be bigger than what’s possible within our budget and timeline. If you’re not sure if your designer can create something, ask. Communicate your vision as clearly as possible. Be specific or don’t complain when the results don’t turn out how you would have liked. If your images need stats, charts, or graphs, provide that data. Let your designer know exactly what you're envisioning. If you find yourself struggling to explain your ideas for an image, consider using MS Paint (Windows) or Paintbrush (Mac) to make a rough sketch of what you’re thinking. It doesn’t have to be great, as long as it conveys what you’d like the end product to look like. Recommended Reading: How to Use Hashtags the Right Way on Every Network Then, Move Onto Creating Visual Content Once your copy is prepared, it’s time to create visual content. This could mean having a designer create images, or you might choose to shoot videos. Follow these tips for keeping everything consistent: Stick to one aesthetic. Use a consistent color scheme throughout your visual assets. Whether you choose photos or illustrations, consider sticking to one or the other. This will help give your campaign assets a consistent look. Stay on-brand. Ensure all visual content matches your company's brand standards. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Do Facebook Video Marketing the Right Way How to Get Started With Twitter Video Marketing Put All Your Posts Onto Your Social Media Calendar The next step is to drop all your content onto your social media calendar. If you're using a spreadsheet (or ), we recommend color-coding campaign content. This will make it easier to quickly see which posts belong to which campaign: This social media calendar template is included in this post's free template bundle. Recommended Reading: 2017 Social Media Marketing Calendar: How to Organize a Year of Content the Easy Way How Can Make Campaign Planning Easier? ’s Social Campaigns and Social Templates features make campaign planning and execution easy. Let’s look at how it works before we wrap up this post. Start by creating a new calendar item and create a new social campaign: Then, give your campaign a name and fill in the description field: Next, let’s apply a Social Template. These are reusable posting schedules you can build and save in . If you don’t have a social template you’d like to use, create a new one. Start by selecting +New Template. Then, click Create New: Give your new template a name and click Next: Then, start adding social helpers. You have three options here: Text Helpers Image Helpers Video Helpers These are essentially fields that allow you to create text, image, or video posts. Pretty self-explanatory so far here. Select one, and then give the template a name: Next, add your post content (leave this blank if you’d like to create a generic template to reuse later): Use the â€Å"Select a social profile †¦Ã¢â‚¬  dialogue box to choose a profile for each post. Then, select the day and time you’d like to schedule each post (or use Best Time Scheduling to automatically determine your optimal posting time): Repeat this process until you’ve added all your campaign content. Once your posts are scheduled, they'll appear on your calendar alongside all the rest of your content: Social messages can be toggled on or off to appear on your calendar. If you’re looking for a more detailed demonstration, this video breaks down how Social Campaigns work: Social Campaign Reports: Measure Social Campaign Performance in Once you've executed your campaign, it's time to measure your results. The easiest way to do this is with Social Campaign Reports in . This report makes it easy for your team to: Evaluate campaign performance across multiple networks (in one place). Unite campaign data from Facebook, Twitter, Instagram, LinkedIn and Pinterest in one report. So you can gauge the success of your latest event promotion, product launch, or other specific campaigns across social media. Eliminate those â€Å"gut feelings† and use hard data to make strategic decisions. Get access to performance metrics that help you analyze trends, identify problem areas, and continually refine your social content. Quickly pinpoint correlations between two campaigns with side by side comparisons. Compare similar social campaigns or posts side-by-side to test what’s working (and what isn’t). So you can continually fine-tune your messaging for your evolving audience. AND create presentation-ready reports to share with your team and VPs.  Provide data-driven feedback to your employees and define your marketing decisions to your CEO with metrics and analysis people can actually understand. Learn more about how it works, or schedule a demo with our team to see it in action. Crush Your Next Social Media Campaign Planning out social media campaigns can sometimes feel like a waste of time. It isn’t. The better you plan, the better you’ll execute, and the greater returns you’ll see from your efforts. It’s time well spent, and now you have the knowledge and tools to do it right. What’s your top tip for planning social campaigns? Drop us a comment below and get the conversation started.

The Life and Story of Joan Baez Essay Example | Topics and Well Written Essays - 750 words

The Life and Story of Joan Baez - Essay Example Born in 1941 in the New York suburbs, Baez had quite a normal childhood (Baez 19), although due to the Mexican background she did face the discrimination and slurring at times based on racial differences. Yet she never responded in any negative way and worked on developing tolerance trying to live purposeful life. Her father was a physicist and was associated with United Nations agency on different fronts. The traces of singing and music started showing up in her teen days. Guitar was her best friend since the early times, and those early days can be traced back to performances at local clubs which set the foundations for bright prosperous future as a world-famous singer in times to come ahead. â€Å"Honey Love† (Retuya, n.p.) was one of the early performances of her school times. This was the first of many good performances that would follow up and eventually make her a standard hit singer in times to come. Her discography is quite rich and has never been interrupted for too long since 1960s going on with paced intervals. The 60s decade saw turbulent times on the United States of America political scene. With Vietnam War, Missile Crisis, Korean War, and endless internal and external unrest that had a direct effect on human rights, made an impact on her mind and, hence, made her think of using her strength in her field to convey ideas she was passionate about. Her songs’ contents soon took a turn for social events. The next few years saw a thick diversion to the anti-war movement, social rights, justice and equality. All this was conveyed through the strongest tool she possessed – her music. Her forte also stretched to the rights of women in mainstream as she advocated their equal participation and protested against exploitation in any way. At times she had to go through the challenges; a glimpse of it was seen when she was arrested for violating the law and refusing to pay the taxes in response to the Vietnam War, since she saw it as serio us violation of human rights by the United States on a global scale. Her autobiography that was released in the end of 60s shed light on her struggle, her critical and humane eye for the human sufferings and the imperialist pursuits of the government of her country and other superpowers worldwide. The autobiography was entitled â€Å"Day Break† and was the diary of a strong woman who dreamed of justice for everyone in spite of race, gender and nationality. To her best ability and input she established an Amnesty International branch in part of the country where she could manage and develop it. The efforts were not just limited to staying at one place and promoting the purpose of the foundation. She travelled far and wide and through her music and philanthropic pursuit spread the word and successfully conveyed the message of peace and harmony. Even in the 70s her music depicted the message of peace loud and clear. â€Å"Diamond and Rust†, one of her best known songs tha t was released in 1975, had the same tone and purpose to it.

Summarization of Organization Essay Example | Topics and Well Written Essays - 2000 words

Summarization of Organization - Essay Example As the discussion outlines the physician’s office is an independently run office that also functions as a business organization in itself, and it must compete with other local physician’s offices. The organization is named after the physician, Dr. Brown, and is referred to as â€Å"Dr. Brown’s Medical Office.† The medical office, which focuses in dermatology, has provided a good organizational structure to assist adult learners and those working to gain knowledge of the field. Trainees, for instance, are always working under somebody, and they usually participate in several aspects of examinations and do other jobs around the office. The training is a very hands on experience. The office also continues to offer training courses and opportunities to learn one on one with the doctor as necessary, thus encouraging the learners. The business is attempting to improve its prospects by moving its skin care products online and thus reaching a larger target audienc e, since it had always been recognized as a local business. Therefore, an analysis of this organization and its interactions with its adult learners is necessary to understanding how the business could better focus on use of technology and the Internet to achieve goals. This paper highlights that Dr. Brown’s office has been in business for twenty-one years. They are a local business venture and provide many services. Since the dermatology services offered at this office are not always covered by health insurance, the company must do what they can to keep prices low and attract customers. A variety of local advertising is used in local newspapers and pamphlets. The advertising focuses on the services offered, and the fact that the services here are usually better priced than services at other local offices. The company has been successful, even regardless of the recent recession. It has been able to retain its customers by offering price slashes and returning customer discounts.

Critical Thinking and Ethics Essay Example | Topics and Well Written Essays - 250 words - 1

Critical Thinking and Ethics - Essay Example This is because what can be seen as ethical in a particular situation may be viewed as unethical in a different context. Location or culture of communities also illustrates significant roles in understanding the ethical considerations relevant to that situation. This process is greatly improved through critical thinking applications. To give an instance in business ethics, a practice or product acceptable in one culture can be totally unacceptable in a different culture. Also, some cultures ethically embrace women in the workplace, but other cultures discriminate at women at the workplace. Critical thinking application, enable individuals understand situation so as to develop appropriate ethical considerations in a particular context (Moore, 2012). Critical thinking is connected to ethics through diverse thinking of individuals in relation to approaching ethical issues or practices. Individual eliminate the most probable approaches; this is until (s) he reaches or settles on the most appropriate approach for the given situation (Moore, 2012). Critical thinking is also linked to ethics through considerations of approaches individuals utilize in differentiating personal ethical concepts with organizational ethical concepts. Individuals have unique ethical considerations; they must separate these from organization’s concepts. Ethical decision making is important regardless of adherence to rule of logic. This is because ethical issues differ from one context or environment to another (Solomon, 2004). Decisions should be made in accordance to the acceptable practices of the applicable or relevant organization and

SOLUTION TO PARK AND RIDE PROJECT COURSEWORK Assignment

SOLUTION TO PARK AND RIDE PROJECT COURSEWORK - Assignment Example The basic rule for numbering events is that the starting point of an activity is lower than the completion point. Meanwhile, the activities or tasks which need to be completed are represented by arrows. In Figure 1, the tasks indicated in Appendix B were replaced by activity codes using letters. Task duration in days is shown beside their respective codes as numbers in parenthesis. Table 1 presents the activity data for the project with the activity codes, description of each task, normal task duration, the early start (ES), early finish (EF), late start (LS) and late finish (LF) times based on normal duration. The ES and EF times were computed based on the analysis of the network using a forward pass. In a forward pass, computation is made from left to right. The earliest starting time of an activity is the earliest finish time of its predecessor. When an activity has no predecessor, such as for initial activity (or activities), the ES of this activity is 0. The earliest finish time is the sum of the early start time and the duration of the activity (Kerzner, 2009; De Marco, 2011). Meanwhile, the LS and LF times were calculated using a backward pass or a right to left computation. The late start of the final activity is taken as the late finish of this activity and from here the late start of the final activity is computed by subtracting the activity duration from the LS time. If there are two or more terminal activities, the highest LS time of these activities should be adopted as the LS time of the rest of the terminating activities (Kerzner, 2009; Demarco, 2011). Table 1 is presented below and the network diagram is shown as Figure 1 on page 4. Table 1. Activity Data for the Park and Ride Project Using ‘Normal’ Task Durations – Float Times Task Description Duration (in days) Early Start (ES) Early Finish (EF) Late Start (LS) Late Finish (LF) Total Float (TF) Free Float (FF) A Excavate Site 10 0 10 0 10 0 0 B Install Ground Drainage 5 10 15 15 20 5 5 C Install Piled Foundations 10 10 20 10 20 0 0 D Erect Steel Frame 10 20 30 20 30 0 0 E Pour In-situ Concrete Floors 9 30 39 30 39 0 0 F Install Electricity, Lighting and IT Cabling 10 39 49 39 49 0 0 G Electrical and Lighting Fit Out 8 49 57 51 59 2 2 H Fix IT Hardware and Screens 10 49 59 49 59 0 0 I Tar-macadam to Access Ramps and Parking 4 49 53 55 59 6 0 J Fix Automated Entrance Barriers 3 49 52 56 59 7 7 K Commission Services and IT Equipment 10 59 69 59 69 0 0 L Landscaping 10 53 63 59 69 6 6 1. The critical path based on the ‘normal’ activity durations There are three ways of determining if an activity is critical. First, from the tabulation of the ES, EF, LS and LF times, if the ES and EF times of an activity are identical to the LS and LF times, then this activity is critical. An examination of Table 1 revealed that seven activities are critical and these are highlighted in blue and bold font in the table. These are activities are: A, C, D, E, F, H, and K. Another way of determining which activities are critical is by computing the float or slack. Float or slack is the difference between the early schedule (ES, EF) and the late schedule (LS, LF). Tasks with zero (0) float are critical (Kendrick, 2010). As reflected in Table 1, the critical activities have 0 total float and 0 free float. To differentiate, total float is the amount of time (i.e. days, in this project) that an activity can

Who benefits from islamophobia Essay Example | Topics and Well Written Essays - 1500 words

Who benefits from islamophobia - Essay Example taken part in Germany, in France mosques are being attacked, and legislative measures are continuously being enacted to suppress Muslim rights in the west (Gottschalk & Greenberg, 2008). Similar to 19th century travelers, American Christian Zionist leaders connect Islam categorically with violence. Hagee announces, â€Å"Islam not only condones violence; it commands it. A tree is known by its fruit, and the fruit produced by Islam is fourteen hundred years of violence and bloodshed around the world† (Hagee, 2007). In order to support such an allegation, Hagee remarks that the Qur’an requires the amputation of a hand or foot of someone who resists Islam, saying, â€Å"In America, cutting off someone’s hand or feet because he would not accept your religion is unthinkable – but the Islamic Bible commands it†(Hagee, 2006). The concept underlying the Islam jihad is literally attacking unbelievers for the purpose of converting them to Islam. They do this through persuasion or by force. Mohammed and his successors attacked their surrounding neighbors offensively to spread Islam. These were offensive and defensive wars that forced the affected to submit to Allah or rather face the danger of being crashed. According to Christian Zionist leaders, the offensive violent jihad incites the determination of the Muslims to dominate the world and to force every inhabitant of the globe to follow their religion, Islam (Hagee, 2007). Hagee demonstrate a similar view of the Qur’an that requires Muslim nations to fight any non-Muslim nation regardless of its superiority to advance their cause of dominating the world. The Muslims across the world are devotedly committed to Israel’s obliteration according to Christian Zionist leaders. They do this by claiming that Muhammad dreamed of Islamic world domination, Hagee warning that, â€Å"The first step in fulfilling Muhammad’s dream is the destruction of Israel† (Hagee, 2006). The work published by Samuel Huntington, one of

Dropbox Essay Example | Topics and Well Written Essays - 1250 words

Dropbox - Essay Example Analysis: Houston and Ferdowsi believed that their product was unique and most user-friendly, without having the users the need to learn its usage, and yet extremely useful to its users. Houston believed that something like the Dropbox technology is needed by every individual that works or uses computer technology, although people can work without this one; however, Dropbox would make their computer-based work and activities hassle-free and enable individuals to access their files/information/data from any other system and from anywhere in the world. The most challenging aspect for Dropbox is to earn consumers that believed in the usability, precision, and need for Dropbox technology. The most important and challenging aspect of bringing Dropbox to consumers is to confront the fierce competition that already existed in the market in other forms. There were products that provided backup; protected data from risk of loss, hackers, damage etc; upload data onto the web for future access from anytime and any place. Dropbox had to combine all features of the competitors’ products in order to enter the market and sustain. Dropbox used minimal marketing strategies in order to avoid additional costs and focused on providing additional usage features with their product. This certainly was a tough challenge compared to its rivals, like Carbonite and Mozy, which invested heavily on advertising through various media. Dropbox is based on a different kind of business model that comprised of various other technological companies in building this product. Secondly, promotion through screencast onto the Hacker News attracted immense feedback from beta users on usability and features of Dropbox. This activity also attracted some funding from Y Combinator, which further promoted Dropbox by conducting a demo day to larger companies. This helped in attracting funds as well as consumers.

Who benefits from islamophobia Essay Example | Topics and Well Written Essays - 1500 words

Who benefits from islamophobia - Essay Example taken part in Germany, in France mosques are being attacked, and legislative measures are continuously being enacted to suppress Muslim rights in the west (Gottschalk & Greenberg, 2008). Similar to 19th century travelers, American Christian Zionist leaders connect Islam categorically with violence. Hagee announces, â€Å"Islam not only condones violence; it commands it. A tree is known by its fruit, and the fruit produced by Islam is fourteen hundred years of violence and bloodshed around the world† (Hagee, 2007). In order to support such an allegation, Hagee remarks that the Qur’an requires the amputation of a hand or foot of someone who resists Islam, saying, â€Å"In America, cutting off someone’s hand or feet because he would not accept your religion is unthinkable – but the Islamic Bible commands it†(Hagee, 2006). The concept underlying the Islam jihad is literally attacking unbelievers for the purpose of converting them to Islam. They do this through persuasion or by force. Mohammed and his successors attacked their surrounding neighbors offensively to spread Islam. These were offensive and defensive wars that forced the affected to submit to Allah or rather face the danger of being crashed. According to Christian Zionist leaders, the offensive violent jihad incites the determination of the Muslims to dominate the world and to force every inhabitant of the globe to follow their religion, Islam (Hagee, 2007). Hagee demonstrate a similar view of the Qur’an that requires Muslim nations to fight any non-Muslim nation regardless of its superiority to advance their cause of dominating the world. The Muslims across the world are devotedly committed to Israel’s obliteration according to Christian Zionist leaders. They do this by claiming that Muhammad dreamed of Islamic world domination, Hagee warning that, â€Å"The first step in fulfilling Muhammad’s dream is the destruction of Israel† (Hagee, 2006). The work published by Samuel Huntington, one of

The Global Economy Essay Example | Topics and Well Written Essays - 2250 words

The Global Economy - Essay Example (Sriram 2010). Whereas foreign investors to the US are profiting by loaning ‘devalued dollars’ to purchase government bonds and industrial securities and invest in foreign exchange and credit markets, foreign central banks, on the other hand, collect below 1% on the international treasury bills and bank securities (Hudson 2010). In 2011, Bernanke’s recommendation of another quantitative easing (QE II) is an additional $1 trillion liquidity in the Federal Reserve credit, aside from the $2 trillion reserve credits made in 2009 and 2010 would help the financial sector; solve the unemployment crisis and consumer expenditures; and revitalise the US economy. However, this second quantitative easing is not free of associated risks. Federal Reserve, treasury assistance and liquidity have been used by banks to maximise returns and disburse on high wages and bonuses. Capital lending has increased asset costs but decreased the production and employment. Inflation in asset co sts has placed the FIRE sector (finance, insurance and real estate) beyond the true economic status of the country (Hudson 2010). Anchored in the wrong assumption that the QE policy of granting liquidity will be an opening for the banks to profit from loans, thus freeing them from debts, Bernanke failed to consider that almost 80 percent of US bank lendings are mortgage loans and that around 30 percent of the US real estate is experiencing economic inequities due to asset prices that have failed to keep up with mortgage liabilities. The collateral loaned for these mortgages do not cover the principal cost and property titles seem to lose protection as the real estate sector is sometimes managed in fraud (Hudson 2010). US Treasury Secretary Geithner (2010) explains that reviving the credit flow would only create more debts. The credit flow would allow real estate buyers and stock market financiers to employ further control over debts to propose asset costs back up to save the banking system against the previously negative equity it has befallen. Geithner describes it as steadying the failing banking system. The Fed hypothesises that for the country to regain its high economic status, the national banking system would loan out the almost-free limitless liquidity at a markup. Such recuperation would be generating more debts. Bankers, businesses and homeowners would be liberated from their negative equities and the corporate sector and housing market would likely boost again. However, since 2007, the banks have implemented high restriction standards in loaning out to businesses, homeowners and consumers. The increased rate from zero to 3% has been crippling these debtors with liabilities in their credit cards, mortgage and bank loans (Hudson 2010). The US quantitative easing is diminishing the dollar value against foreign currencies with floating trade rates whilst increasing the dollar supply. The impact of the policy on exchange rates between the US currency and the floating-rate currencies is not surprising. It is the obvious outcome of the dollar devaluation from the excess flow of dollars. Moreover, foreign investors tend to purchase other currencies not prone to volatility and inflation (Feldstein 2011). One of the objectives of Bernanke’s QE schema is the encouragement of domestic activity within the US and the lessening of further depreciation, however, the generated surpluses on

Employee Engagement and Grievance Handling Essay Example for Free

Employee Engagement and Grievance Handling Essay Title of the Project Employee Engagement and Grievance Handling Process Statement about the Problem This topic has been chosen because in every organization, employee engagement activities are conducted as employee  productivity  is clearly connected with employee engagement. It is a  business management  concept. An engaged employee is one who is fully involved in, and enthusiastic about his work, and thus will act in a way that furthers their  organizations interests. Thus, engagement is distinctively different from employee satisfaction, motivation and organizational culture. An integral part of employee engagement is a strong grievance handling mechanism. Objectives and Scope of Study a. Analyze the Employee Engagement activities that are being done at ‘Indigo’and the outcomes of these activities. b. Understand the process mapping for employee engagement. c. Techniques used for engaging employees in our organization d. Grievance handling process e. Introduction and types of grievances. f. Discuss the grievance handling process at organizational, process, project ; individual level g. Methods used in grievance handling h. Understand how Employee Engagement activities and Grievance Handling processes go hand in hand. Methodology Research methodology talks about data collection of the project work. The data collection as such is divided into: I. Primary Data a. Questionnaire survey b. Face-to-face discussion with existing employees who are there in the organization for more than six months or so. c. Discussion with Human Resource specialists. II. Secondary Data 1) Journals 2) Company records and reports 3) Internet Searches 4) External websites 5) On line survey conducted by company.

Health Promotion In Relation To Holistic Care

Health Promotion In Relation To Holistic Care This essay will attempt to discuss the significance of the link between health promotion and holistic care for the patient. Firstly, the patient will be introduced and a definition of holistic care and assessment will be given. Secondly, the health promotion model and nursing interventions will be described and discussed. Finally this essay will reflect on the effectiveness utilising of health promotion models care; rounded up by a conclusion of the findings. Names in this essay have been changed to protect the patients identity and maintain confidentiality in accordance with the nursing and midwifery councils guidelines (NMC, 2008). Verbal consent was obtained by the client and her family, to use their basic anonymised details. The patient, who for the purpose of this essay shall be known as Jane, is 21 years old and has an acquired brain injury (ABI) following a road traffic accident. An ABI is defined by Headway (2010), the brain injury association, as an injury caused to the brain since birth. Jane has problems remembering information and continually repeats what she says, and also repetition of speech, known as perseveration. Jane was originally admitted onto the neuro rehabilitation ward to address challenging behaviours at home and following successful interventions was due to be discharged when an appropriate care package could be put into place. Due to the complexity of Janes condition her care package was taking longer than planned. While waiting for discharge, Jane, who usually lives at home with her mother, has undertaken many home visits. It then became apparent that Jane was losing weight to the extent that she had become underweight and it became necessary for this to be addressed before Jane could be discharged. It was important that Janes weight was addressed as after a Malnutrition Universal Screening Tool (MUST) assessment was carried out it was concluded that Jane was at high risk from malnutrition. MUST is a screening tool that recognizes malnutrition and those at risk of malnutrition. It encourages multidisciplinary working which improve clinical outcome (BAPEN 2003). At 5 foot 7 inches and weighing 53 kilograms Janes body mass index (BMI) was 19. She also had lost approximately 0.5 kilograms a week for the prior four weeks meaning she had lost nearly 5 percent of her body weight. Best (p.23, 2008) states that malnutrition is caused by an inadequate availability of nutrients, because of either poor intake or deficiency as a result of disease. It is widely accepted that adequate nutrition plays an important role in maintaining optimal health. Following a healthy diet has lots of benefits, not only physically but mentally too. According to the World Health Organization (1948) health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. Following this a complete holistic assessment was carried out. The world health organisation (WHO, 2004), states that holism is a concept which takes into account a patients mind, body and spirit. It includes all aspects of the client and carers life, for example, account of problems from both person and carer, psychiatric and physical health history, medication and compliance, social history, past and current hobbies and interests, daily living skills, driving and faith/religion. Each of these elements is seen as inter-related and as equally important so when any of the elements are compromised there will be an inevitable effect on the others (Ellis 1999, Brooker Waugh 2007). The assessment used for the patient is a trust based holistic assessment founded on the Roper-Logan-Tierney Activities of Daily Living Model. Although published in 1980 this first model of nursing is just as relevant today. The model identifies the 12 activities of daily living as: communication; breathing; eating and drinking; eliminating; sleeping; dying; mobilisation; managing a safe environment; personal cleansing and dressing; work and play; expressing sexuality. These activities identify the basic health needs with the emphasis on assessing the effect of the mind, body and soul of each activity in relation to the persons health. They note how the activities are inter-related and not mutually exclusive (Roper et al 2000). They expanded on the inter-linked relationship between the patient, activities of daily living, factors which influence these activities (for example environmental factors), the lifespan and our level of dependence. It is because of these views that this model has been utilised as a true holistic assessment. Hinchcliff et al (2008), Brooker Waugh (2007) and Dougherty Lister (2008) substantiate that assessment is an ongoing, complex, systematic and interactive process. It involves gathering a range of information from and about the client and then using that information to decide the care, support and intervention that is required. The information is then clearly documented as in line with the Nursing and Midwifery Councils guidelines (NMC 2005). Subsequent to the assessment, Jane was discussed at the weekly multi-disciplinary team (MDT) meeting, as in accordance with the NMC code which states that nurses must work together with other professionals as a team whilst sharing and valuing each others skills and knowledge (NMC, 2008). The nurse is at the core of the clients care and can therefore communicate and negotiate the clients needs and preferences to other members of the interprofessional team (Day, 2006). Following the meeting various interventions were put in place: Blood tests were ordered to check for any underlying medical causes (test results were negative). Janes weight was to be monitored on a weekly basis, food and drink charts as well as nutritional supplement charts were to be completed by nursing staff and Janes relatives who often took her out for meals. The Royal College of Nursings campaign Nutrition Now (RCN 2007) suggests that patients are also monitored to make sure that they are eating the food they are offered. Protected mealtimes on the ward would be observed by all members of the multidisciplinary team as sometimes this was not adhered to. Nutrition Now (2007) also highlights the need for protected mealtimes so that there is a more relaxed atmosphere for patients to eat their meals and that they are assisted by nurses as well as healthcare staff to eat their meals. The dietician would review Janes nutritional intake: Speech and language would assess Jane for any s wallowing difficulties: Occupational therapy would observe Jane eating and drinking before making any recommendations: Janes weight would be monitored and reviewed at following MDT meetings. Auty Rennie (2007) suggest that professionals working in isolation with a client rather than in a team struggle to achieve the optimum outcome for the client as any treatment provided could be ineffective. Janes named nurse explained to Jane issues that had been discussed at the MDT meeting and that Janes weight would need to be stabilised before she could be discharged. Also a care plan would be put in place to address this issue. Nursing staff had already identified that Jane would be worried about becoming overweight as this was something she relayed often during conversations with them. Rosenstockss health belief model (1952) cited in Glanz (2005) works by exploring peoples perception and ways to inform, encourage and motivate change. There are six steps contained in this model: Perceived susceptibility; perceived severity; perceived benefits; perceived barriers; cues to action; self-efficacy. These steps were applied to the issue of Janes weight. Jane was worried about becoming overweight (perceived susceptibility) and she was informed of the risk to her health because of not eating enough. Janes understanding and judgement of the severity of the situation were difficult. Short-term memory problems and the inability to process information and make informed decisions are common problems associated with ABI (Headway 2009). Because of this the nurse clarified to Jane how her health would be affected and that she would not be well enough to be discharged (perceived severity). Jane appeared to understand that she needed to put on weight before she could return home, it was explained that her food intake would be monitored and that the dietician had revised her diet to include high calorie foods and supplements. Jane was happy to comply with the interventions as she knew she would be discharged but she was worried that she would not be able to eat and drink enough even if she wanted to (perceived benefits). Jane was reassured that she would be given support and guidance to ensure the best possible outcome (perceived barriers). Although cues to action are directed more towards people living in the community it was adapted to meet Janes needs, she was given information in a format she could understand and also took part in Health Eating Sessions with patients from other wards. Jane was supported and encouraged to eat snacks as well as her regular meal, food she enjoyed was made available to her at anytime. She also had regular motivational chats with her named nurse (self-efficacy). The Tannahill model (1985) cited by Downie et al (2002) was also utilised. This model defines health promotion as an approach to improving health and diminishing the risk of ill health through incorporating three processes; health education; prevention; protection. Health education: influencing peoples behaviour and attitudes; encouraging positive well being and diminishing ill health. Prevention and protection: to diminish the risk of disease developing by interventions, that is, primary: Giving people the knowledge to make better choices with regard to their health, for example, risks related to smoking; immunization. Secondary intervention: Health screening for early detection, for example, smear tests, smoking cessation. Tertiary: Managing established disease and preventing complications, for example, rehabilitation advice after stroke or serious injury. Protection: through government policies: public health and health promotion programmes can improve health, reduce disease risks , manage chronic illness, improve wellbeing, promoting self-sufficiency of individuals. In conclusion the holistic assessment and health promotion and belief models have worked well for the patient. It allowed the multidisciplinary team to put together an effective care plan. The nurses involved with Janes care gave lots of encouragement and advice to Jane and because nursing staff followed the care plan Jane began putting weight on. Although the reason why she needed to do so and the reassurance that she would not become overweight had to be explained to Jane continually because of her short term memory problems. The effectiveness of the care plan is apparent as despite NICE bringing in Providing nutritional support for adults guidelines and the introduction of specialist nutrition teams, being brought in over the last twenty years there are still patients who are somehow being missed and are under-nourished (Holder 2009). Additionally NICE guidelines (2006) state that knowledge of causes, effects and treatment of malnutrition among healthcare professional in the UK is poor. It goes on to say that all health professionals linked with patient care should be trained in knowing how to provide ample nutrition for peoples needs. This can be seen to still be a major factor in the improvement of nutrition for health. Holder (2009) asserts that nurses need to be aware of all initiatives nationally, regionally and within their own trust so they are able to provide better nutrition for their patients. 1943 words