Biography of Douglas MacArthur, 5-Star American General

Biography of Douglas MacArthur, 5-Star American General Douglas MacArthur (January 26, 1880–April 5, 1964) was a soldier in World War I, the senior commander in the Pacific theater during World War II, and the Commander-in-Chief of the United Nations Command during the Korean War. He retired as a highly-decorated five-star general, although fairly ignominiously relieved of his duty by President Harry S. Truman on April 11, 1951. Fast Facts: Douglas MacArthur Known For: American 5-Star General, United States military leader in World War II and Korean WarBorn: January 26, 1880 in Little Rock, ArkansasParents: Captain Arthur MacArthur, Jr. and Mary Pinkney HardyDied: April 5, 1964 at Walter Reed National Military Medical Center, Bethesda, MarylandEducation: West Texas Military Academy, West Point.Published Works: Reminiscences, Duty, Honor, CountryAwards and Honors: Medal of Honor, Silver Star, Bronze Star, Distinguished Service Cross, many othersSpouse(s): Louise Cromwell Brooks (1922–1929); Jean Faircloth (1937–1962)Children: Arthur MacArthur IVNotable Quote: Old soldiers never die, they just fade away. Early Life The youngest of three sons, Douglas MacArthur was born at Little Rock, Arkansas, on January 26, 1880. His parents were then-Captain Arthur MacArthur, Jr. (who had served in the Civil War on the Union side) and his wife Mary Pinkney Hardy. Douglas spent much of his early life moving around the American West as his fathers postings changed. Learning to ride and shoot at an early age, MacArthur received his early education at the Force Public School in Washington, D.C. and later at the West Texas Military Academy. Eager to follow in his father into the military, MacArthur began seeking an appointment to West Point. After two attempts by his father and grandfather to secure a presidential appointment failed, he passed an appointment examine offered by Representative Theobald Otjen. West Point Entering West Point in 1899, MacArthur and Ulysses Grant III became the subjects of intense hazing as the sons of high-ranking officers and for the fact that their mothers were lodging at the nearby Cranys Hotel. Though called before a Congressional committee on hazing, MacArthur downplayed his own experiences rather than implicate other cadets. The hearing resulted in Congress banning hazing of any sort in 1901. An outstanding student, he held several leadership positions within the Corps of Cadets including First Captain in his final year at the academy. Graduating in 1903, MacArthur ranked first in his 93-man class. Upon leaving West Point, he was commissioned as a second lieutenant and assigned to the U.S. Army Corps of Engineers. Early Career Ordered to the Philippines, MacArthur supervised several construction projects in the islands. After brief service as Chief Engineer for the Division of the Pacific in 1905, he accompanied his father, now a major general, on a tour of the Far East and India. Attending the Engineer School in 1906, he moved through several domestic engineering posts before being promoted to captain in 1911. Following the sudden death of his father in 1912, MacArthur requested a transfer to Washington, D.C. to aid in caring for his ailing mother. This was granted and he was posted to the Office of the Chief of Staff. In early 1914, following heightened tensions with Mexico, President Woodrow Wilson directed U.S. forces to occupy Veracruz. Dispatched south as part of a headquarters staff, MacArthur arrived on May 1. Finding that an advance from the city would require the use of a railroad, he set out with a small party to locate locomotives. Finding several in Alvarado, MacArthur and his men were forced to fight their way back to the American lines. Successfully delivering the locomotives, his name was put forward by Chief of Staff Major General Leonard Wood for the Medal of Honor. Though the commander in Veracruz, Brigadier General Frederick Funston, recommended the award, the board tasked with making the determination declined to issue the medal citing that the operation had occurred without the knowledge of the commanding general. They also cited concerns that making the award would encourage staff officers in the future to conduct operations without alerting their superiors. World War I Returning to Washington, MacArthur received a promotion to major on December 11, 1915, and the following year was assigned to the Office of Information. With the U.S. entry into World War I in April 1917, MacArthur helped form the 42nd Rainbow Division from existing National Guard units. Intended to build morale, the units of the 42nd were intentionally drawn from as many states as possible. In discussing the concept, MacArthur commented that the membership in the division will stretch over the whole country like a rainbow. With the formation of the 42nd Division, MacArthur was promoted to colonel and made its chief of staff. Sailing for France with the division in October 1917, he earned his first Silver Star when he accompanied a French trench raid the following February. On March 9, MacArthur joined a trench raid conducted by the 42nd. Moving forward with the 168th Infantry Regiment, his leadership earned him a Distinguished Service Cross. On June 26, 1918, MacArthur was promoted to brigadier general becoming the youngest general in the American Expeditionary Force. During the Second Battle of the Marne that July and August, he earned three more Silver Stars and was given command of the 84th Infantry Brigade. Taking part in the Battle of Saint-Mihiel in September, MacArthur was awarded two additional Silver Stars for his leadership during the battle and subsequent operations. Shifted north, the 42nd Division joined the Meuse-Argonne Offensive in mid-October. Attacking near Chà ¢tillon, MacArthur was wounded while scouting a gap in the German barbed wire. Though again nominated for the Medal of Honor for his part in the action, he was denied a second time and instead awarded a second Distinguished Service Cross. Quickly recovering, MacArthur led his brigade through the final campaigns of the war. After briefly commanding the 42nd Division, he saw occupation duty in the Rhineland before returning to the United States in April 1919. West Point While the majority of U.S. Army officers were returned to their peacetime ranks, MacArthur was able to retain his wartime rank of brigadier general by accepting an appointment as Superintendent of West Point. Directed to reform the schools aging academic program, he took over in June 1919. Remaining in the position until 1922, he made great strides in modernizing the academic course, reducing hazing, formalizing the honor code, and increasing the athletic program. Though many of his changes were resisted, they ultimately were accepted. Marriage and Family Douglas MacArthur married twice. His first wife was Henriette Louise Cromwell Brooks, a divorcee and flapper who liked gin, jazz, and the stock market, none of which suited MacArthur. They were married on February 14, 1922, separated in 1925, and divorced on June 18, 1929. He met Jean Marie Faircloth in 1935, and despite that Douglas was 19 years older than she was, they married on April 30, 1937. They had one son, Arthur MacArthur IV, born in Manila in 1938. Peacetime Assignments Leaving the academy in October 1922, MacArthur took command of the Military District of Manila. During his time in the Philippines, he befriended several influential Filipinos, such as Manuel L. Quezon, and sought to reform the military establishment in the islands. On January 17, 1925, he was promoted to major general. After brief service in Atlanta, he moved north in 1925 to take command of III Corps Area with his headquarters at Baltimore, Maryland. While overseeing III Corps, he was compelled to serve on the court-martial of Brigadier General Billy Mitchell. The youngest on the panel, he claimed to have voted to acquit the aviation pioneer and called the requirement to serve one of the most distasteful orders I ever received. Chief of Staff After another two-year assignment in the Philippines, MacArthur returned to the United States in 1930 and briefly commanded IX Corps Area in San Francisco. Despite his relatively young age, his name was put forward for the position of Chief of Staff of the U.S. Army. Approved, he was sworn in that November. As the Great Depression worsened, MacArthur fought to prevent crippling cuts in the Armys manpower- although he was ultimately forced to close more than 50 bases. In addition to working to modernize and update the Armys war plans, he concluded the MacArthur-Pratt agreement with the Chief of Naval Operations, Admiral William V. Pratt, which helped define each services responsibilities in regard to aviation. One of the best-known generals in the U.S. Army, MacArthurs reputation suffered in 1932 when President Herbert Hoover ordered him to clear the Bonus Army from an encampment at Anacostia Flats. Veterans from World War I, the Bonus Army marchers were seeking early payment of their military bonuses. Against the advice of his aide, Major Dwight D. Eisenhower, MacArthur accompanied the troops as they drove off the marchers and burned their camp. Though political opposites, MacArthur had his term as Chief of Staff extended by the newly-elected President Franklin D. Roosevelt. Under MacArthurs leadership, the U.S. Army played a key role in overseeing the Civilian Conservation Corps. Back to the Philippines Completing his time as Chief of Staff in late 1935, MacArthur was invited by now-President of the Philippines Manuel Quezon to oversee the formation of the Philippine Army. Made a field marshal of the Commonwealth of the Philippines he remained in the U.S. Army as the Military Advisor to the Commonwealth Government of the Philippines. Arriving, MacArthur and Eisenhower were forced to essentially start from scratch while using cast off and obsolete American equipment. Relentlessly lobbying for more money and equipment, his calls were largely ignored in Washington. In 1937, MacArthur retired from the U.S. Army but remained in place as an advisor to Quezon. Two years later, Eisenhower returned to the United States and was replaced by Lieutenant Colonel Richard Sutherland as MacArthurs chief of staff. World War II Begins With tensions with Japan growing, Roosevelt recalled MacArthur to active duty as commander, U.S. Army Forces in the Far East in July 1941 and federalized the Philippine Army. In an attempt to bolster the Philippines defenses, additional troops and material were dispatched later that year. At 3:30 a.m. on December 8, MacArthur learned of the attack on Pearl Harbor. Around 12:30 p.m., much of MacArthurs air force was destroyed when the Japanese struck Clark and Iba Fields outside Manila. When the Japanese landed at Lingayen Gulf on December 21, MacArthurs forces attempted to slow their advance but to no avail. Implementing prewar plans, Allied forces withdrew from Manila and formed a defensive line on the Bataan Peninsula. As fighting raged on Bataan, MacArthur established his headquarters on the fortress island of Corregidor in Manila Bay. Directing the fighting from an underground tunnel on Corregidor, he was derisively nicknamed Dugout Doug. As the situation on Bataan deteriorated, MacArthur received orders from Roosevelt to leave the Philippines and escape to Australia. Initially refusing, he was convinced by Sutherland to go. Departing Corregidor on the night of March 12, 1942, MacArthur and his family traveled by PT boat and B-17 before reaching Darwin, Australia five days later. Traveling south, he famously broadcast to the people of the Philippines that I shall return. For his defense of the Philippines, Chief of Staff General George C. Marshall had MacArthur awarded the Medal of Honor. New Guinea Appointed Supreme Commander of Allied Forces in the Southwest Pacific Area on April 18, MacArthur established his headquarters first at Melbourne and then at Brisbane, Australia. Largely served by his staff from the Philippines, dubbed the Bataan Gang, MacArthur began planning operations against the Japanese on New Guinea. Initially commanding largely Australian forces, MacArthur oversaw successful operations at Milne Bay, Buna-Gona, and Wau in 1942 and early 1943. Following a victory at the Battle of the Bismarck Sea in March 1943, MacArthur planned a major offensive against the Japanese bases at Salamaua and Lae. This attack was to be part of Operation Cartwheel, an Allied strategy for isolating the Japanese base at Rabaul. Moving forward in April 1943, Allied forces captured both towns by mid-September. Later operations saw MacArthurs troops land at Hollandia and Aitape in April 1944. While fighting continued on New Guinea for the rest of the war, it became a secondary theater as MacArthur and SWPA shifted its attention to planning the invasion of the Philippines. Return to the Philippines Meeting with President Roosevelt and Admiral Chester W. Nimitz, Commander-in-Chief, Pacific Ocean Areas, in mid-1944, MacArthur outlined his ideas for liberating the Philippines. Operations in the Philippines commenced on October 20, 1944, when MacArthur oversaw Allied landings on the island of Leyte. Coming ashore, he announced, People of the Philippines: I have returned. While Admiral William Bull Halsey and Allied naval forces fought the Battle of Leyte Gulf (October 23-26), MacArthur found the campaign ashore slow going. Battling heavy monsoons, Allied troops fought on Leyte until the end of the year. In early December, MacArthur directed the invasion of Mindoro, which was quickly occupied by Allied forces. On December 18, 1944, MacArthur was promoted to General of the Army. This occurred one day before Nimitz was raised to Fleet Admiral, making MacArthur the senior commander in the Pacific. Pressing forward, he opened the invasion of Luzon on January 9, 1945, by landing elements of the Sixth Army at Lingayen Gulf. Driving southeast toward Manila, MacArthur supported the Sixth Army with landings by the Eighth Army to the south. Reaching the capital, the Battle for Manila began in early February and lasted until March 3. For his part in liberating Manila, MacArthur was awarded a third Distinguished Service Cross. Though fighting continued on Luzon, MacArthur began operations to liberate the southern Philippines in February. Between February and July, 52 landings took place as Eighth Army forces moved through the archipelago. To the southwest, MacArthur commenced a campaign in May that saw his Australian forces attack Japanese positions in Borneo. Occupation of Japan As planning commenced for the invasion of Japan, MacArthurs name was informally discussed as for the role of overall commander of the operation. This proved moot when Japan surrendered in August 1945 following the dropping of the atomic bombs and the Soviet Unions declaration of war. Following this action, MacArthur was appointed Supreme Commander of the Allied Powers (SCAP) in Japan on August 29 and charged with directing the occupation of the country. On September 2, 1945, MacArthur oversaw the signing of the instrument of surrender aboard USS Missouri in Tokyo Bay. Over the next four years, MacArthur and his staff worked to rebuild the country, reform its government, and implement large-scale business and land reforms. Handing over power to the new Japanese government in 1949, MacArthur remained in place in his military role. The Korean War On June 25, 1950, North Korea attacked South Korea beginning the Korean War. Immediately condemning the North Korean aggression, the new United Nations authorized a military force to be formed to aid South Korea. It also directed the U.S. government to select the forces commander-in-chief. Meeting, the Joint Chiefs of Staff unanimously chose to appoint MacArthur as Commander-in-Chief of the United Nations Command. Commanding from the Dai Ichi Life Insurance Building in Tokyo, he immediately began directing aid to South Korea and ordered Lieutenant General Walton Walkers Eighth Army to Korea. Pushed back by the North Koreans, the South Koreans and the lead elements of the Eighth Army were forced into a tight defensive position dubbed the Pusan Perimeter. As Walker was steadily reinforced, the crisis began to lessen and MacArthur began planning offensive operations against the North Koreans. With the bulk of the North Korean Army engaged around Pusan, MacArthur advocated for a daring amphibious strike on the peninsulas west coast at Inchon. This, he argued, would catch the enemy off guard, while landing UN troops close to the capital at Seoul and placing them in a position to cut the North Koreans supply lines. Many were initially skeptical of MacArthurs plan as Inchons harbor possessed a narrow approach channel, strong current, and wildly fluctuating tides. Moving forward on September 15, the landings at Inchon were a great success. Driving toward Seoul, UN troops captured the city on September 25. The landings, in conjunction with an offensive by Walker, sent the North Koreans reeling back over the 38th Parallel. As UN forces entered into North Korea, the Peoples Republic of China issued a warning that it would enter the war if MacArthurs troops reached the Yalu River. Meeting with President Harry S. Truman on Wake Island in October, MacArthur dismissed the Chinese threat and stated he hoped to have U.S. forces home by Christmas. In late October, Chinese forces flooded across the border and began driving UN troops south. Unable to halt the Chinese, UN troops were not able to stabilize the front until they had retreated south of Seoul. With his reputation tarnished, MacArthur directed a counter-offensive in early 1951 which saw Seoul liberated in March and UN troops again cross the 38th Parallel. Having publicly clashed with Truman over war policy earlier, MacArthur demanded that China admit defeat on March 24, preempting a White House ceasefire proposal. This was followed on April 5 by Representative Joseph Martin, Jr. revealing a letter from MacArthur that was highly critical of Trumans limited war approach to Korea. Meeting with his advisors, Truman relieved MacArthur on April 11 and replaced him with General Matthew Ridgway. Death and Legacy MacArthurs firing was met with a firestorm of controversy in the United States. Returning home, he was hailed as a hero and given ticker tape parades in San Francisco and New York. Between these events, he addressed Congress on April 19 and famously stated that old soldiers never die; they just fade away. Though a favorite for the 1952 Republican presidential nomination, MacArthur had no political aspirations. His popularity also fell slightly when a Congressional investigation backed Truman for firing him making him less a less attractive candidate. Retiring to New York City with his wife Jean, MacArthur worked in business and wrote his memoirs. Consulted by President John F. Kennedy in 1961, he warned against a military buildup in Vietnam. MacArthur died in Walter Reed National Military Medical Center in Bethesda, Maryland on April 5, 1964, and, following a state funeral, was buried at the MacArthur Memorial in Norfolk, Virginia.

My Experience Essay Essays

My Experience Essay Essays My Experience Essay Essay My Experience Essay Essay MY EXPERIENCE Life is the most thrilling game you always expect the unexpected and there is no escape from it. We were four brothers and one sisters and my father worked as a barrister in court and we lived like a happy family . i spent my childhood in Kerala and never even dreamt that after so many years I would be living as a satisfied policeman with my family in Delhi. My childhood was spent running around in fields of Kerala. I was one of the fitness freak children of our village. I still remember my mother scolding me when I used to go out early morning to exercise with my friends and brothers (which proved useful for us in later life). I was ready to do any type of job at my youth I was ready to do any physical job. I was active in both politics and sports at that time . those memories can never be erased. That was about my childhood. Now something about my career. It must seem funny, I got my letter for my job when I was sitting at the top of the tent (pandal) tying it for a marriage. I was first proud that I was one of the hundreds selected from the thousands but soon joy was overcome by the thought of leaving family and going to an unknown land. My mother told not to leave. I still remember her crying but I knew it was my only chance I mustered enough courage left for Delhi. The journey was horrible; I didn’t had a reserved seat, the unknown land and unknown language nearly forced me to rethink about my aim I still could take a train back. But I didn’t stop, my mind told it was now or never situation. With

Social Media Campaign Planning How to Crush It (Free Templates)

Social Media Campaign Planning How to Crush It (Free Templates) Strong social media campaigns start with strong planning. There are no shortcuts to success. Planning isn’t easy though. It takes both creative and strategic thinking to really get it right. It also requires clear communication with everyone involved in approving and executing your ideas, including your own team members and those of your client (if you’re working as a consultant or in an agency). What you need is a solid process and the right tools for the job. In this post, we’ll show you: How to lay out an effective planning process. How to document your entire campaign strategy. How to get it all done with some free templates (which we’ve included for you to download). Let’s roll up our sleeves and get to work. How to Crush Social Media Campaign PlanningSo, What’s the Point of Social Media Campaign Planning? Planning allows you to be thoughtful and intentional about your work. Let’s say you have an event coming up. You could just create some posts here and there to get the word out. Or, you could plan a cohesive campaign with clear and consistent messaging is much more likely to deliver results. Which approach do you think would produce better results? We’re not saying everything you say and do on social media needs to be planned out ahead of time. Some spontaneity is good. Social media moves fast, and you want to stay relevant. However, executing an entire social media marketing strategy completely on the fly, well, sucks. Itll leave your social team constantly scrambling to create and share content. The results will, almost certainly, feel rushed and unfocused. So, stop pulling your hair out while creating crappy content. Start planning instead. Stop planning crappy content. Start planning ahead instead.Do It Yourself: Free Social Media Campaign Templates + Bonus Calendar Make planning out your next campaign easy. Download these free templates: Social Media Campaign Plan Template: Outline all the details for your campaign. Social Media Campaign Content Template: Create all your campaign messaging and image direction. Social Media Calendar Template: When its time to execute your campaign, plan every post on your social media calendar. Each of these pieces will make it easier to put the following advice into action. Make social media campaign planning easy with these free templates:Manage and Measure Social Campaigns With : is the industry's leading content + social media marketing calendar solution. Here are the features that make it possible: Social Campaigns: Create and schedule entire campaigns on your calendar. Social Campaign Reports: Measure cross-channel campaign performance, compare campaigns side-by-side, and more. Best Time Scheduling: Ensure every post in your campaign publishes at the best time, automatically. When you're ready to upgrade from free templates, schedule a demo with our team, or try us free for 14 days. So, What Does a Social Media Campaign Really Look Like, Anyway? A campaign is really just a coordinated series of posts. They could all share a certain slogan or messaging, or promote a particular event, product, or piece of content. Those posts might be tied together with a consistent hashtag or visual aesthetic too. If you’re looking for some inspiration, check out these roundup posts of successful campaigns: Top 10 Influential Social Media Marketing Campaigns of 2016  from Adhere Creative. The Best Social Media Campaigns of 2016  from Tint. The 30 Most Brilliant Social Media Campaigns of 2015  from Salesforce (a little old, sure, but the examples includes are still great). Recommended Reading: 24 Creative Social Media Campaign Examples to Boost Your Inspiration Getting Started: Choose Your Channels There are a lot of ways to get started with campaign planning. However, there are a couple reasons why we suggest starting with channel selection: Your goals will depend in part on which social networks your campaign content is on. Creating that content would be nearly impossible without knowing which networks you’ll be using. For example, post copy that works great on Facebook might not translate into a quality tweet. If you need some assistance determining which channels might be best suited to your campaign, check this quick visual guide: Some other reasons to choose particular networks over others might include: Which networks typically perform best. You might want to focus on your top-performing networks. Which emerging networks are you considering experimenting with.  It's important not to chase every new network for no reason, but experimentation can lead to major success. Which networks have potential for your brand, but are currently underperforming. You might also choose to plan a campaign to improve your performance on one that’s struggling. Bonus Tip: Determine if your campaign will focus on one network, or span multiple networks. This will make it easier to gauge how long it’ll take to plan and execute your campaign. Set Your Goals Successful campaigns need a purpose. Before you get too far in your planning process, determine exactly what you want your campaign to achieve. Here are some ideas: Increase followers Generate email signups Promote an event Raise awareness around an issue Inform your audience about a new product or feature Once you have some broad overarching goals, connect them to actual metrics to measure success. The data you use to measure success to be directly connected to your goals. In order to set realistic goals, however, you’ll need to know how your content typically performs on social media. One way to do this is to dig into in-app analytics available for each social media network. Facebook: A Beginner’s Guide to Facebook Insights  from Kissmetrics Twitter: How to Use Twitter Analytics  from Twitter for Business Instagram: Free Instagram User Report  from Simply Measured Pinterest: A Guide to Pinterest Analytics  from Pinterest LinkedIn: Understanding Company Page Analytics  from LinkedIn Google+: Google Plus Analytics: How to Measure Your Results  from Steady Demand Once you know where to gather your performance data, you’ll need to know how to connect your metrics to your goals. Here’s a quick visual guide: When you’re preparing your campaign plan, you can summarize your goals following this format: â€Å"This campaign aims to improve [INSERT GOAL] by [INSERT PERCENTAGE] over [INSERT TIMESPAN].† Your goal can get even more specific than what’s on the graphic shown above, too. If your goal is to improve brand loyalty, your goal statement might read something like this: â€Å"This campaign will strengthen brand awareness by growing our Twitter following by 25% over three months.† Simple. Specific. Accountable. That’s all your goals need to be. Recommended Reading: How to Use Social Media Analytics to Create the Best Content Figuring Out Your Audience The first step in social media campaign planning is determining your audience. This could be your core customer base, or simply a specific segment of your total audience. For example, if you sell automotive parts, you might create a campaign promoting winter vehicle accessories to followers in snowy areas. Or, if you sell musical instruments, you might create a campaign targeting people who play a particular instrument. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Next, You’ll Need an Idea Successful campaigns are driven by big ideas. In traditional advertising parlance, a â€Å"big idea† is a general overarching theme or concept you want to communicate. Nike’s â€Å"Just Do It† slogan is a classic example. The company realized people’s aversion to working out was a roadblock stopping them from buying running shoes. So, they devised messaging that pushed people to â€Å"just do it† anyway. How do you come up with creative ideas like this? Start by connecting two things: A problem for your audience. A solution you can solve for them.Your Audience's Problems + Your Brand + Creativity = Your Next Social Campaign IdeaYou could also approach this in terms of finding an intersection between your audience’s interests in general, and your product or service. This connection is what makes most classic creative slogans work (and good content marketing in general). Recommended Reading: How to Generate Better Social Media Campaign Ideas Like a Creative Genius Determine Your Post Frequency and Schedule Write your posts first. Start off by determining two things: How many posts will you write? How far out will these posts be scheduled? The answers to each point above depend on the importance of what you’re promoting, the size of your budget, and how much time you have. Here are some hypothetical examples to consider: Your business is planning a summer sale. Ideally, your first post would kick off on the first day of summer. From there, you plan weekly posts throughout the duration of the sale. You’re planning promotions for a major charity event. Since you have sufficient budget to shoot video, you choose to focus on video-friendly platforms like Facebook and Twitter. Your boss hands down a specific directive to increase your Twitter following. You decide to focus on a high-volume Twitter-only campaign that encourages sharing. These are all common situations marketers find themselves in. They’re also all completely different from one another, requiring different numbers of posts across varying numbers of social channels. So, what you’ll need to determine is how much content does your campaign really warrant. Then, you’ll need to lay out a plan that fits an appropriate level of effort and attention. Here’s what a hypothetical posting schedule might look like for a large-scale social campaign: 12 Facebook posts 12 posts on Instagram 24 tweets Eight Google+ posts Five LinkedIn updates Three Pins on Pinterest Let’s say you have a smaller campaign promoting an original research report you’ve produced. You decide your Facebook audience might not be interested, but your followers include a high number of professionals on Twitter and LinkedIn. In this case, here’s what your post outline might look like: 12 tweets Three LinkedIn updates One Google+ post These aren’t scientific numbers by any means. The key takeaway here is to simply consider how many posts you’ll create for each network you’ve selected. Getting this right might take some trial and error, and that’s okay. Just make a plan, execute it, and see what happens. Just make a plan, execute it, and see what happens. #social #mediaKeep the Rest of Your Social Scheduling in Mind, Too If you’re curating content, resharing evergreen content, or running multiple campaigns at once, keep all of that in mind. Be careful not to oversaturate your social channels. Recommended Reading: How Often to Post on Social Media? [Proven Research from 10 Studies] What 20 Studies Say About the Best Times to Post on Social Media The Social Media Posting Schedule That Will Boost Your Traffic By 192% Put Your Campaign Plan Into a Proposal If you’re a consultant or agency marketer, you may need to get approval for your campaign. One way to do this is with a well-crafted proposal. Generally speaking, your proposal should include: The name of your campaign. A brief summary describing your idea. A quick description of your intended audience. An outline for how many posts you’ll create. Clear goals tied to specific performance metrics. If you’re running a smaller campaign, you might go into more detail and include an outline for each post in your campaign. For example, if you were running a contest, your post outline could look like this: First post: Campaign kickoff introducing the contest. Second post: A promotional post explaining that the contest is underway. Third post: Another promotional post telling your audience time to win is running out. Fourth post: One last post encouraging people to enter. Fifth post: A â€Å"contest closed† post letting people know you’ll be announcing a winner soon. If you’re planning an extremely high volume of posts, mapping out each one this way may not make sense. However, if it’s reasonable to do so, it can help you lay out a clear purpose for each post throughout your campaign. And doing things with purpose is why we’re investing in campaign planning in the first place, right? Recommended Reading: How to Quickly Build Social Media Proposals That Win Clients (Free Template) Putting Your Campaign Plan Into Action Now it’s time to roll up your sleeves and get the real work done. This is where the rubber meets the road, so to speak. Write Your Post Copy As you’re writing your social media posts, keep these things in mind: Do these posts need to be in sequential order? For example, if you’re running a contest, you might need posts announcing the start and end dates, plus more posts in between. Make sure your posts make sense within context of one another. Would this campaign benefit from using a hashtag? If so, would it be better to leverage an existing hashtag, or create one specific for this campaign? What sorts of visual content will these posts need? For each one, give your designer some kind of direction to work with. Make sure your post copy will match those images, too. It’s also important to craft unique messages for every social network. What works well might not be a good fit on Twitter, and so on. Write out each post either in a spreadsheet or word processor (the download bundle in this post includes a free spreadsheet for this purpose). For each post, include the following: Post copy Image direction A URL (if you'll be including a link) The post's order in your campaign A hypothetical example might look like this: Post 1 Copy: This is an #awesome social media post. Image: A person doing something awesome. URL: awesome-site.net/super-awesome Recommended Reading: This is How to Write for Social Media to Create the Best Posts A Few Writing Tips to Help Your Designer Out Assuming you’ll be creating images for your posts, we recommend having a writer put together image direction first. The two-person writer / designer team structure goes back to traditional advertising. Typically, a writer will sketch out an idea that a designer helps bring to life. If you have a designer on staff, this approach can help create a seamless workflow for your campaign creative. Sometimes, writers and designers can butt heads. This is sometimes the result of miscommunication. If you want to keep your designer happy, follow these tips: Be realistic about what your designer can accomplish. It’s easy for our imaginations to be bigger than what’s possible within our budget and timeline. If you’re not sure if your designer can create something, ask. Communicate your vision as clearly as possible. Be specific or don’t complain when the results don’t turn out how you would have liked. If your images need stats, charts, or graphs, provide that data. Let your designer know exactly what you're envisioning. If you find yourself struggling to explain your ideas for an image, consider using MS Paint (Windows) or Paintbrush (Mac) to make a rough sketch of what you’re thinking. It doesn’t have to be great, as long as it conveys what you’d like the end product to look like. Recommended Reading: How to Use Hashtags the Right Way on Every Network Then, Move Onto Creating Visual Content Once your copy is prepared, it’s time to create visual content. This could mean having a designer create images, or you might choose to shoot videos. Follow these tips for keeping everything consistent: Stick to one aesthetic. Use a consistent color scheme throughout your visual assets. Whether you choose photos or illustrations, consider sticking to one or the other. This will help give your campaign assets a consistent look. Stay on-brand. Ensure all visual content matches your company's brand standards. Recommended Reading: How to Make the Best Social Media Images the Easy Way How to Do Facebook Video Marketing the Right Way How to Get Started With Twitter Video Marketing Put All Your Posts Onto Your Social Media Calendar The next step is to drop all your content onto your social media calendar. If you're using a spreadsheet (or ), we recommend color-coding campaign content. This will make it easier to quickly see which posts belong to which campaign: This social media calendar template is included in this post's free template bundle. Recommended Reading: 2017 Social Media Marketing Calendar: How to Organize a Year of Content the Easy Way How Can Make Campaign Planning Easier? ’s Social Campaigns and Social Templates features make campaign planning and execution easy. Let’s look at how it works before we wrap up this post. Start by creating a new calendar item and create a new social campaign: Then, give your campaign a name and fill in the description field: Next, let’s apply a Social Template. These are reusable posting schedules you can build and save in . If you don’t have a social template you’d like to use, create a new one. Start by selecting +New Template. Then, click Create New: Give your new template a name and click Next: Then, start adding social helpers. You have three options here: Text Helpers Image Helpers Video Helpers These are essentially fields that allow you to create text, image, or video posts. Pretty self-explanatory so far here. Select one, and then give the template a name: Next, add your post content (leave this blank if you’d like to create a generic template to reuse later): Use the â€Å"Select a social profile †¦Ã¢â‚¬  dialogue box to choose a profile for each post. Then, select the day and time you’d like to schedule each post (or use Best Time Scheduling to automatically determine your optimal posting time): Repeat this process until you’ve added all your campaign content. Once your posts are scheduled, they'll appear on your calendar alongside all the rest of your content: Social messages can be toggled on or off to appear on your calendar. If you’re looking for a more detailed demonstration, this video breaks down how Social Campaigns work: Social Campaign Reports: Measure Social Campaign Performance in Once you've executed your campaign, it's time to measure your results. The easiest way to do this is with Social Campaign Reports in . This report makes it easy for your team to: Evaluate campaign performance across multiple networks (in one place). Unite campaign data from Facebook, Twitter, Instagram, LinkedIn and Pinterest in one report. So you can gauge the success of your latest event promotion, product launch, or other specific campaigns across social media. Eliminate those â€Å"gut feelings† and use hard data to make strategic decisions. Get access to performance metrics that help you analyze trends, identify problem areas, and continually refine your social content. Quickly pinpoint correlations between two campaigns with side by side comparisons. Compare similar social campaigns or posts side-by-side to test what’s working (and what isn’t). So you can continually fine-tune your messaging for your evolving audience. AND create presentation-ready reports to share with your team and VPs.  Provide data-driven feedback to your employees and define your marketing decisions to your CEO with metrics and analysis people can actually understand. Learn more about how it works, or schedule a demo with our team to see it in action. Crush Your Next Social Media Campaign Planning out social media campaigns can sometimes feel like a waste of time. It isn’t. The better you plan, the better you’ll execute, and the greater returns you’ll see from your efforts. It’s time well spent, and now you have the knowledge and tools to do it right. What’s your top tip for planning social campaigns? Drop us a comment below and get the conversation started.

The Life and Story of Joan Baez Essay Example | Topics and Well Written Essays - 750 words

The Life and Story of Joan Baez - Essay Example Born in 1941 in the New York suburbs, Baez had quite a normal childhood (Baez 19), although due to the Mexican background she did face the discrimination and slurring at times based on racial differences. Yet she never responded in any negative way and worked on developing tolerance trying to live purposeful life. Her father was a physicist and was associated with United Nations agency on different fronts. The traces of singing and music started showing up in her teen days. Guitar was her best friend since the early times, and those early days can be traced back to performances at local clubs which set the foundations for bright prosperous future as a world-famous singer in times to come ahead. â€Å"Honey Love† (Retuya, n.p.) was one of the early performances of her school times. This was the first of many good performances that would follow up and eventually make her a standard hit singer in times to come. Her discography is quite rich and has never been interrupted for too long since 1960s going on with paced intervals. The 60s decade saw turbulent times on the United States of America political scene. With Vietnam War, Missile Crisis, Korean War, and endless internal and external unrest that had a direct effect on human rights, made an impact on her mind and, hence, made her think of using her strength in her field to convey ideas she was passionate about. Her songs’ contents soon took a turn for social events. The next few years saw a thick diversion to the anti-war movement, social rights, justice and equality. All this was conveyed through the strongest tool she possessed – her music. Her forte also stretched to the rights of women in mainstream as she advocated their equal participation and protested against exploitation in any way. At times she had to go through the challenges; a glimpse of it was seen when she was arrested for violating the law and refusing to pay the taxes in response to the Vietnam War, since she saw it as serio us violation of human rights by the United States on a global scale. Her autobiography that was released in the end of 60s shed light on her struggle, her critical and humane eye for the human sufferings and the imperialist pursuits of the government of her country and other superpowers worldwide. The autobiography was entitled â€Å"Day Break† and was the diary of a strong woman who dreamed of justice for everyone in spite of race, gender and nationality. To her best ability and input she established an Amnesty International branch in part of the country where she could manage and develop it. The efforts were not just limited to staying at one place and promoting the purpose of the foundation. She travelled far and wide and through her music and philanthropic pursuit spread the word and successfully conveyed the message of peace and harmony. Even in the 70s her music depicted the message of peace loud and clear. â€Å"Diamond and Rust†, one of her best known songs tha t was released in 1975, had the same tone and purpose to it.

Summarization of Organization Essay Example | Topics and Well Written Essays - 2000 words

Summarization of Organization - Essay Example As the discussion outlines the physician’s office is an independently run office that also functions as a business organization in itself, and it must compete with other local physician’s offices. The organization is named after the physician, Dr. Brown, and is referred to as â€Å"Dr. Brown’s Medical Office.† The medical office, which focuses in dermatology, has provided a good organizational structure to assist adult learners and those working to gain knowledge of the field. Trainees, for instance, are always working under somebody, and they usually participate in several aspects of examinations and do other jobs around the office. The training is a very hands on experience. The office also continues to offer training courses and opportunities to learn one on one with the doctor as necessary, thus encouraging the learners. The business is attempting to improve its prospects by moving its skin care products online and thus reaching a larger target audienc e, since it had always been recognized as a local business. Therefore, an analysis of this organization and its interactions with its adult learners is necessary to understanding how the business could better focus on use of technology and the Internet to achieve goals. This paper highlights that Dr. Brown’s office has been in business for twenty-one years. They are a local business venture and provide many services. Since the dermatology services offered at this office are not always covered by health insurance, the company must do what they can to keep prices low and attract customers. A variety of local advertising is used in local newspapers and pamphlets. The advertising focuses on the services offered, and the fact that the services here are usually better priced than services at other local offices. The company has been successful, even regardless of the recent recession. It has been able to retain its customers by offering price slashes and returning customer discounts.

Critical Thinking and Ethics Essay Example | Topics and Well Written Essays - 250 words - 1

Critical Thinking and Ethics - Essay Example This is because what can be seen as ethical in a particular situation may be viewed as unethical in a different context. Location or culture of communities also illustrates significant roles in understanding the ethical considerations relevant to that situation. This process is greatly improved through critical thinking applications. To give an instance in business ethics, a practice or product acceptable in one culture can be totally unacceptable in a different culture. Also, some cultures ethically embrace women in the workplace, but other cultures discriminate at women at the workplace. Critical thinking application, enable individuals understand situation so as to develop appropriate ethical considerations in a particular context (Moore, 2012). Critical thinking is connected to ethics through diverse thinking of individuals in relation to approaching ethical issues or practices. Individual eliminate the most probable approaches; this is until (s) he reaches or settles on the most appropriate approach for the given situation (Moore, 2012). Critical thinking is also linked to ethics through considerations of approaches individuals utilize in differentiating personal ethical concepts with organizational ethical concepts. Individuals have unique ethical considerations; they must separate these from organization’s concepts. Ethical decision making is important regardless of adherence to rule of logic. This is because ethical issues differ from one context or environment to another (Solomon, 2004). Decisions should be made in accordance to the acceptable practices of the applicable or relevant organization and

SOLUTION TO PARK AND RIDE PROJECT COURSEWORK Assignment

SOLUTION TO PARK AND RIDE PROJECT COURSEWORK - Assignment Example The basic rule for numbering events is that the starting point of an activity is lower than the completion point. Meanwhile, the activities or tasks which need to be completed are represented by arrows. In Figure 1, the tasks indicated in Appendix B were replaced by activity codes using letters. Task duration in days is shown beside their respective codes as numbers in parenthesis. Table 1 presents the activity data for the project with the activity codes, description of each task, normal task duration, the early start (ES), early finish (EF), late start (LS) and late finish (LF) times based on normal duration. The ES and EF times were computed based on the analysis of the network using a forward pass. In a forward pass, computation is made from left to right. The earliest starting time of an activity is the earliest finish time of its predecessor. When an activity has no predecessor, such as for initial activity (or activities), the ES of this activity is 0. The earliest finish time is the sum of the early start time and the duration of the activity (Kerzner, 2009; De Marco, 2011). Meanwhile, the LS and LF times were calculated using a backward pass or a right to left computation. The late start of the final activity is taken as the late finish of this activity and from here the late start of the final activity is computed by subtracting the activity duration from the LS time. If there are two or more terminal activities, the highest LS time of these activities should be adopted as the LS time of the rest of the terminating activities (Kerzner, 2009; Demarco, 2011). Table 1 is presented below and the network diagram is shown as Figure 1 on page 4. Table 1. Activity Data for the Park and Ride Project Using ‘Normal’ Task Durations – Float Times Task Description Duration (in days) Early Start (ES) Early Finish (EF) Late Start (LS) Late Finish (LF) Total Float (TF) Free Float (FF) A Excavate Site 10 0 10 0 10 0 0 B Install Ground Drainage 5 10 15 15 20 5 5 C Install Piled Foundations 10 10 20 10 20 0 0 D Erect Steel Frame 10 20 30 20 30 0 0 E Pour In-situ Concrete Floors 9 30 39 30 39 0 0 F Install Electricity, Lighting and IT Cabling 10 39 49 39 49 0 0 G Electrical and Lighting Fit Out 8 49 57 51 59 2 2 H Fix IT Hardware and Screens 10 49 59 49 59 0 0 I Tar-macadam to Access Ramps and Parking 4 49 53 55 59 6 0 J Fix Automated Entrance Barriers 3 49 52 56 59 7 7 K Commission Services and IT Equipment 10 59 69 59 69 0 0 L Landscaping 10 53 63 59 69 6 6 1. The critical path based on the ‘normal’ activity durations There are three ways of determining if an activity is critical. First, from the tabulation of the ES, EF, LS and LF times, if the ES and EF times of an activity are identical to the LS and LF times, then this activity is critical. An examination of Table 1 revealed that seven activities are critical and these are highlighted in blue and bold font in the table. These are activities are: A, C, D, E, F, H, and K. Another way of determining which activities are critical is by computing the float or slack. Float or slack is the difference between the early schedule (ES, EF) and the late schedule (LS, LF). Tasks with zero (0) float are critical (Kendrick, 2010). As reflected in Table 1, the critical activities have 0 total float and 0 free float. To differentiate, total float is the amount of time (i.e. days, in this project) that an activity can