Lions Clubs international Public Relations Plan Assignment

Lions Clubs international Public Relations forge - Assignment ExampleAdditionally, this public relations plan will set about assisting the Lions Club global with achieving issues highlighted in its Strategic Plan though by competencyening its public relations communications and creating a greater awareness of the organisations achievements in the community. As Cutlip et al (200) recommend the plan has as its core beat back to strategically position Lions Clubs International in high visibility outlets which will serve to increase the savvy and image of Lions Clubs International.In 1917, an insurance agent from Chicago by the name of Melvin Jones, understanding the potential of a unified purpose, conceived of the notion of joining many small independent service organisations under one comprehensive to fork up Service to Humanity (LCI 2005, screen1). From its humble beginnings the Lions Club International (LCI) has grown to become the largest service beau monde in the world with a social station of almost 1.4 million people in 197 countries united to provide service without personal reward (Lions Fact 2005, PDF 4). LCI is devoid of political or religious affiliation this familiarity has allowed the organization to concentrate on developing programming true to its mission and vision without a notation being drawn in regard to race, creed, nationality, religion or politics.Upon its initial expansion within the fall in States in 1919, a member from Denver Colorado suggested that the LCI not only represented fraternity, good fellowship, strength of character and purpose, but in envisioning the use of the name LIONS as an acronym created what he apothegm as a more exact definition of citizenship Liberty, Intelligence, Our Nations Safety which was adopted as the clubs slogan. The motto as stated above is We serve. (LCI 2005, screen1).Since its beginnings in 1917 LCI has airing globally. Spreading from the United States to Canada in 1920, the club then spr ead out to China, Mexico and Cuba in 1926/7. The spread to Central and South America began in 1936. Australia saw its first Lions Club in 1947, and the following year clubs throughout Europe were established. In 1952 the first club in Japan was undertake, and by the 1960s LCI formed clubs in Africa. After 40 years LCI was truly a global organisation with membership on every continent.LCI in Britain began in 1950. Queen Elizabeth had sent an emissary to Canada to thank the Canadian Lions for direct money to assist the children orphaned during the World War II blitz. The Windsor Ontario LCI hosted the first British Club which was chartered on March 1, 1950 in London. The charter President of this first club was Lord Leconfield. The clubs soon spread throughout Britain and the rest of the UK. Glasgow saw the